AG 2016 12 19 - Laserfiche WebLink

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There are various Strengths, Weaknesses, Opportunities and Threats (S.W.O.T.) related to the subject properties and surrounding marketplace. While the strengths and weaknesses are intrinsic to the properties;the opportunities and threats are external in nature and relate to the marketplace. Strengths Weaknesses -Quality construction -Functionally obsolete floor plan -Location near interstate and hospital -Low demand in market place for large -High visibility office SF. -Parking is limited for some users -Power line to south of property and shared driveway with neighbor in the rear. -Sub-par asphalt condition Opportunities Threats -Favorable investment market -Weak office marketplace for larger -Low interest rates spaces in excess of 5,000sf. -Growing user demand for office,but in Wsmaller units of 1,000 to 2,000. Investor would sub-divide. -I-85 widening will bring additional economic activity HMC will consider these and other factors when determining a marketing approach. The strengths and opportunities offer positive leverage and momentum, and should be emphasized as much as possible. Equally important is the approach to weaknesses and threats, for these negative factors could hamper the marketability of the property. HMC will address these issues head-on to determine how they can be turned around and used positively. Marketing Analysis We believe the market for the Subject Property can be broken down into two submarkets: User and Investor. These two submarkets have different characteristics, require some different marketing approaches, and ultimately may drive quite different values. We would like to explain our approach to these markets, in pursuit of obtaining the highest value in the most reasonable amount of time for the ownership group. Attachment number 1 \n F-8 Page 96