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The subcommittee also identified challenges that affect the ability to create successful educational and /or informational opportunities for older adults in our community. This can include limitations in how seniors receive information, transportation and accessibility limitations, reluctance by seniors to participate in programs because of scams, generalized assumptions of assistance programs, difficulty in finding an audience that is willing and interested in learning, declining civic engagement and the limited reach of single- agency promotion. Three recommendations were developed to help raise awareness of the previously identified programs and services and establish consistency among the brand, marketing opportunities and educational opportunities. #1 - Create a brand for the Aging Strategic Plan To begin the process, the subcommittee recommends creating a brand for the Aging Strategic Plan and developing guidelines for its use, in order to standardize communications related to the plan and develop trust between our audience and plan - related activities. This can include messaging and logos that should be used when a program, communication, meeting or event is presented on behalf of a strategic plan element. #2 - Create communication guidelines Once the plan is implemented, the Education and Information Subcommittee recommends creating and distributing standardized communication guidelines so subcommittees and their designees can independently promote strategic plan programs and services. The communication guidelines would incorporate the collective knowledge and contacts of plan partners and identify communication best - practices. This includes how to identify target audiences, communication tactic suggestions and communication strategies (i.e., how to contact media, how to promote plan elements with our partner agencies, how to establish a promotional timeline and the processes for exhibiting on behalf of the strategic plan at community events). #3 — Create guidelines for design of educational opportunities The third recommendation of the Education and Information Subcommittee is to create and distribute standardized guidelines so subcommittees and their designees can independently design live -, online- and /or print -based education opportunities related to elements of the strategic plan. This can include developing a basic structure and minimum standard that must apply to all educational formats (i.e., speaker standards, topic submission guidelines, basic language that must be incorporated, educational value standards, tool and resource standards and evaluation standards). The Education and Information Subcommittee recommends reviewing these standards on a yearly basis. Evaluation summaries should be reviewed by the originating subcommittee following each event in order to determine the effectiveness of the outreach and program. 17.14 DRAFT Cabarrus County A in Strate is Plan Attachment number 1 F -5 Page 32