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5 C© <br />1792 TJ <br />t <br />CAP — <br />C ab arrus County <br />Department of Human Services <br />C. Direct Marketing and Education <br />Direct marketing and education is meant to reach out and provide specific information to specific <br />parties. For example, landowners or leaders of an ethnic community may be sought out and personally <br />invited to come to a meeting. Similm lower income groups may be specifically targeted to be educated <br />about their rights, or children or families may be targeted to begin discussion on a specific program. <br />Direct marketing and education can take place through direct crass mailings, press advertising, or through <br />meetings with specific groups of people. <br />Plan Monitoring and Evaluation <br />Evaluation of the success of any public involvement efforts must be result- oriented. It is never safe <br />to assume that just because people do not come to and event that they are not interested in the project. The <br />goal is to educate and include the public at all levels of the planning, not just to invite them. Evaluation, <br />then, must be two -fold. The first part is to track what efforts are being made, and the results of thos <br />efforts, and the second part is to make rgular assessments of the success of a technique within a given <br />program, and to strategize for future successes. <br />Traeldulz Efforts and Success <br />In order to track our public participation efforts, it is necessary that the individual involved record their <br />efforts. <br />1. Cabarrus County Transportation will keep a log of all outreach activities. <br />2. Copies should be kept of any print ads, and transcripts of any public announcements. <br />3. Notes should be made after the meeting regarding the overall tone of the meeting and any ideas or <br />observations made regarding the process. <br />1303 S, Cannon Blvd . Kannapolis, North Carolina 28083 • State Courier#: 05 -09 -02 •704.920.1400 . Fax 704.920.1401 <br />i) c: rbarruseaunty. usl��overnmeutldenart _mentsthiiman- services <br />Attachment number 1 \n <br />5triI to improve the c{unlity oFlife in the comntuni[v For all citizens. <br />F -9 Page 182 <br />