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The subcommittee also identified challenges that affect the ability to create successful <br />educational and /or informational opportunities for older adults in our community. This can <br />include limitations in how seniors receive information, transportation and accessibility <br />limitations, reluctance by seniors to participate in programs because of scams, generalized <br />assumptions of assistance programs, difficulty in finding an audience that is willing and <br />interested in learning, declining civic engagement and the limited reach of single- agency <br />promotion. <br />Three recommendations were developed to help raise awareness of the previously identified <br />programs and services and establish consistency among the brand, marketing opportunities <br />and educational opportunities. <br />#1 - Create a brand for the Aging Strategic Plan <br />To begin the process, the subcommittee recommends creating a brand for the Aging Strategic <br />Plan and developing guidelines for its use, in order to standardize communications related to <br />the plan and develop trust between our audience and plan - related activities. This can include <br />messaging and logos that should be used when a program, communication, meeting or event <br />is presented on behalf of a strategic plan element. <br />#2 - Create communication guidelines <br />Once the plan is implemented, the Education and Information Subcommittee recommends <br />creating and distributing standardized communication guidelines so subcommittees and their <br />designees can independently promote strategic plan programs and services. The <br />communication guidelines would incorporate the collective knowledge and contacts of plan <br />partners and identify communication best - practices. This includes how to identify target <br />audiences, communication tactic suggestions and communication strategies (i.e., how to <br />contact media, how to promote plan elements with our partner agencies, how to establish a <br />promotional timeline and the processes for exhibiting on behalf of the strategic plan at <br />community events). <br />#3 — Create guidelines for design of educational opportunities <br />The third recommendation of the Education and Information Subcommittee is to create and <br />distribute standardized guidelines so subcommittees and their designees can independently <br />design live -, online- and /or print -based education opportunities related to elements of the <br />strategic plan. This can include developing a basic structure and minimum standard that must <br />apply to all educational formats (i.e., speaker standards, topic submission guidelines, basic <br />language that must be incorporated, educational value standards, tool and resource standards <br />and evaluation standards). <br />The Education and Information Subcommittee recommends reviewing these standards on a <br />yearly basis. Evaluation summaries should be reviewed by the originating subcommittee <br />following each event in order to determine the effectiveness of the outreach and program. <br />3.17.14 DRAFT Cabarrus County Aging Strategic Plan <br />Attachment number 1 <br />F -5 Page 97 <br />