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Cabarrus Literacy Council - Strategic Plan 2014 <br />Goals <br />Tactics / Plans / Objectives <br />Measures <br />Develop and maintain roster of board member terms of service <br />Create electronic distribution list for publication of awareness materials, fundraising <br />Establish strong, ongoing <br />activities, training opportunities and general information <br />variance (target /actual) <br />Recruit / Attract students <br />Create and distribute (electronically) quarterly Literacy newsletter <br /># of publications annually (target / actual) <br />Increase public awareness of <br /># of new /potential students (walk ins, from agency A, from agency B) <br />"increase <br />experiencing challenges in <br />adult literacy needs in <br />Identify and leverage Cabarrus County government communication vehicles <br />Measure to reflect X% year over year" <br />Cabarrus County. <br />Enhance use of on -line resources <br /># of "Likes" on Facebook <br /># of on -line inquiries <br />Develop, maintain and execute calendar of public speaking / awareness / literacy <br /># of activities each month (target / actual) <br />(identify key measures for "satisfaction ", "retention ") <br />promotion activities <br /># of leads acquired via each activity (tutors, students, potential donors, etc.) <br />Maintain an active board of <br />directors comprised of <br />community members who <br />Identify possible sources of new tutors <br /># of referring agency interactions <br />Develop and maintain roster of board member terms of service <br />Identify local service agencies in a position to identify and refer potential students <br />Establish strong, ongoing <br />Develop, maintain and distribute promotional materials for non- / low -level readers <br />variance (target /actual) <br />Recruit / Attract students <br /># of basic tutor training sessions annually (target / actual) <br />Recruit, train and retain new <br />/active tutors <br />Develop tools and methods to effectively collaborate with referring service agencies <br /># of new /potential students (walk ins, from agency A, from agency B) <br />"increase <br />experiencing challenges in <br />basic literacy skills <br />Measure to reflect X% year over year" <br />(English and non - English) <br />Survey / Exit Interview Results (target / actual) <br /># of tutor surveys executed semi- annually (target/ actual) <br />ensure quality tutor experience <br />Develop and execute student survey /exit interview to enhance student experience <br />(identify key measures for "satisfaction ", "retention ") <br />Evaluate student survey / exit interview results / feedback to ensure quality student <br />Survey / Exit Interview Results (target / actual) <br />experience <br />Student Retention (literacy level ?) (target/ actual) <br />(identify key measures for "satisfaction ", "retention ") <br />Maintain an active board of <br />directors comprised of <br />community members who <br />Identify possible sources of new tutors <br /># of interactions with potential tutor sources <br /># of new / active tutors by source (walk in, source A, source B) <br />Develop and maintain roster of board member terms of service <br />Develop and execute plan / calendar / materials to collaborate with sources to reach <br />Establish strong, ongoing <br />potential tutor audience <br />variance (target /actual) <br />Develop, maintain, and deliver basic tutor training <br /># of basic tutor training sessions annually (target / actual) <br />Recruit, train and retain new <br />/active tutors <br />Develop, maintain, and deliver specialized tutor training aka learning disabilities, <br />etc. <br /># of specialized tutor training sessions annually (target / actual) <br />Develop and execute tutor survey / exit interview to enhance tutor experience <br /># of tutor surveys executed semi- annually (target / actual) <br />Develop process to evaulate tutor survey / exit interview results / feedback to <br />Survey / Exit Interview Results (target / actual) <br />ensure quality tutor experience <br />Tutor Retention (length of time) (target/ actual) <br />(identify key measures for "satisfaction ", "retention ") <br />Maintain an active board of <br />directors comprised of <br />community members who <br />Establish annual budget <br />Develop and maintain roster of board member terms of service <br />(id "maintenance" $ required, and plan $ desired) <br />Establish strong, ongoing <br />Identify, document, and communicate CLC financial results / condition monthly <br />variance (target /actual) <br />financial structures / <br />resources to support CLC <br />programs and planx <br />Designate, produce and distribute donor "attraction" materials <br />to support the CLC mission <br />Develop, maintain and execute donor recruitment / management plan <br /># of Donors (new, maintained, lost) <br /># of new donors by "source" <br />Event Success Measures <br />Develop, maintain and execute fund raising plan <br />profit /proceeds = X% (target / actual) <br /># of participants year over year (target / actual) <br />Maintain an active board of <br />directors comprised of <br />community members who <br />Develop and maintain Board transition plan <br />Develop and maintain roster of board member terms of service <br />ensure programs continue <br />to support the CLC mission <br />Develop and maintain list of potential board members <br />Attachment number 2 <br />F -6 Page 153 <br />