AG 2012 01 17 - Laserfiche WebLink

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Marketing Budget Plan Category Estimated Estimated Estimated dotes Quantity Cost per Unit Subtotal Logo Window Sticker (for members) 200 $2.00 $400.00 200 kits to start. Bumper Sticker 200 $2.00 $400.00 Window or Counter poster 200 $1.00 $200.00 Launch /Holiday posters (2 for 6 mos.) 400 $2.50 $1,000.00 Member Kit Costs Total $2.000.00 Informational Post Cards 1,000 $0.15 $150.00 For CVB and for mailing to local businesses. Bumper stickers 125 $2.00 $250.00 T- shirts (sale and sponsorship gifts) 75 $12.50 $937.50 local company, made in America shirts Graphic setup for Tshirt (1x fee) 1 $25.00 $25.00 I Shopped Local Today stickers(Dec) 0 $0.13 $0.00 Business Advertising Cards (500 /bx) 1 $50.00 $50.00 Community Awareness Flyers 250 $0.00 Printed Material Costs Total $1,412.50 Newspaper Ads 2 $295.00 $590.00 Easter shopping season and summer Other publication Ads (later in year) 0 $50.00 $0.00 Advertising Costs Total •----------------- - - - - -- $590.00 Excess revenue earned will be used to plan future Activities $1,025.00 $1,025.00 activities. Postage 250 $0.29 $72.50 Contest giveaways $50.00,______________50_.00 Additional Costs Subtotal D v n 3 m 3 s m W Possible Proceeds 1 Fr__ Retail Kit Print Fee 200 $20.00 $4,000.00 Fee for each business to participate T- shirts 60 $15.00 $900.00 For pubic and businesses to purchase Bumper Stickers 125 $2.00 $250.00 For public and businesses to purchase I bought Local Today (Dec.) 0 $0.10 $0.00 For participating vendors to purchase Possible Proceeds Subtotal $5,150.00 Confidential Proprietary G -7 Page 39%age