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I Cabarrus County Tourism Authority <br />Notes <br />■ Monthly Tachometers as well as the FY 2009/2010 audit is included. <br />F <br />L <br />' 1 -2 Page 240 <br />Bullet Points <br />' <br />2nd Quarter 2010 -2011 <br />Revenue - Based on September - November Hotel Stays <br />' <br />• Total Occupancy Tax Revenues were ahead of budget by $7,374 in the 2nd <br />Qtr of FY 2010/2011. Occupancy %'s changes over 2009 for the month of <br />September, October, and November were (2.2 %), 10.4 %, and 5.6% <br />' <br />respectively. Average Daily Rate is still lagging behind last year by an <br />average of 5% from September through November. One major event that <br />was not cycled was the ITU Duathlon World Championships. This event was <br />held in September 2009 but was not repeated in 2010. <br />' <br />■ Total Room Demand, up 20.2% YTD, remains the strongest in the region. <br />Cabarrus County is still ahead of Mecklenburg County at 14.2% and the State <br />at 9.6% <br />' <br />• Total Sports Development Revenue collected through December 31st is <br />$495,381. The CVB Board is still reviewing facility options for this revenue. <br />' <br />Salary and Employee Benefits <br />■ Total Salary and Benefits was under budget by $14,275 in the 2 nd qtr. The <br />Bureau is currently at full staff. <br />■ The Bureau began staffing satellite centers at the Speedway and Concord <br />' <br />Mills. These centers were staffed at peak times during the races and the <br />holiday shopping season. <br />' <br />Administration and Operations <br />■ Total Administration and Operating costs were over by $9,015. This is mostly <br />' <br />associated with timing of expenses. YTD costs are $2,931 over budget. <br />Marketing <br />' <br />■ The Bureau was under budget in Marketing by $178,611 in the 2 nd qtr. <br />$79,964 of these savings is related to Sports Development programs still <br />being discussed by the CVB Board. Additionally, webslte redevelopment is <br />' <br />still in the planning stages and those expenditures have not been used. <br />■ The Bureau obtained a mobile marketing unit in the 2 nd qtr. A trailer was <br />purchased to use at trade shows and consumer shows and to serve as a <br />' <br />hauler for the Bureau show car. <br />Excess of Revenues <br />■ Total Revenues over Expenditures YTD is $203,451. Less Sports <br />' <br />Development allocations of revenue the net Revenue over Expenditures in <br />the 2 nd qtr was $122,750 <br />Notes <br />■ Monthly Tachometers as well as the FY 2009/2010 audit is included. <br />F <br />L <br />' 1 -2 Page 240 <br />