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AG 2011 07 18
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AG 2011 07 18
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Last modified
7/19/2011 2:20:33 PM
Creation date
11/27/2017 11:16:10 AM
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Meeting Minutes
Doc Type
Agenda
Meeting Minutes - Date
7/18/2011
Board
Board of Commissioners
Meeting Type
Regular
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According to Thom Duncan of Slow Food Charlotte, the most successful farmers <br />markets in the region are the Matthews Market, the Atherton Market and the <br />Davidson Market. All are community gathering places, where people come to <br />socialize and buy produce, crafts, flowers, plants, and value -added products. <br />Summary <br />Growth in direct marketsCSAs, food - buying clubs, farmers markets— across North <br />Carolina has been phenomenal. These direct markets offer advantages for both farmers <br />and consumers. Farmers enjoy the full retail price. And consumers, because of their direct <br />connections to the farmers, understand and appreciate exactly where their food comes <br />from and can often get fresher products. <br />Cabarrus County is in a good position to expand direct market sales of local food. <br />Increasing direct market sales offers excellent opportunities to build the County's local <br />food system. It will increase consumer awareness, support small -scale farmers, and <br />engage more businesses in the local food system. <br />Recommendations <br />1. Invest in ways to increase consumer access to direct market channels. Examples <br />include adding drop points to county offices, businesses and schools and <br />promoting direct market channels through the consumer education initiative <br />mentioned in Produce Production Recommendations. <br />2. Encourage new business development of micro - aggregators that will serve direct <br />markets. Examples include Retail Relay, an online grocery store <br />(www.relayfoods.com); Freshlink, an aggregator that offers the option to dedicate <br />farm capacity to individual customers who work with farmers to plan crops for a <br />seasonal menu ( www.thefreshlink.com ); Farmers Fresh Market, <br />( www.farmersfreshmarket.or.iz ); and Go Local NC Farms, a food - buying club <br />operating in Cabarrus County (www.aolocalncfarms.com <br />3. Provide farmers with training and technical assistance they need to access these <br />markets successfully. <br />4. Explore ways to increase traffic at the farmers market. <br />B. Food Service Market Channel: Restaurants <br />The National Restaurant Association's "What's Hot in 2011" survey of more than 1,500 <br />professional chefs revealed that local sourcing will be one of the hottest trends on <br />restaurant menus in 2011.' The US Department of Agriculture's (USDA) most recent <br />research into consumer expenditures on food—collected in 2009—reports that American <br />consumers spent 40 percent of the money they spent on food away from home at full - <br />service restaurants. <br />The County has 126 full service restaurants,`" and Mecklenburg County has 721." This <br />summary includes key points taken from telephone interviews with chefs in both <br />counties. Interviewees include Ian Prince, David Bettendorf, Heather Stadler, Debbie <br />Bost, Lindsey Schumacher, Joe Bonaparte, Cassie Parsons, and Tim Groody. We asked <br />these chefs about challenges they faced when selling locally grown food. Craig Barbour, <br />16 <br />Attachment number 1 <br />1 -1 Page 251 <br />
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