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AG 2011 07 18
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AG 2011 07 18
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Last modified
7/19/2011 2:20:33 PM
Creation date
11/27/2017 11:16:10 AM
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Meeting Minutes
Doc Type
Agenda
Meeting Minutes - Date
7/18/2011
Board
Board of Commissioners
Meeting Type
Regular
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Issues and Themes <br />Large chains dominate market <br />In the 1990s, Cabarrus County was home to a successful independent and locally <br />owned grocery, Dover Supermarket, which had three locations as of 1998. Today <br />large grocery chains dominate the market in both Cabarrus and Mecklenburg <br />Counties. Fresh Market and Earth Fare, two smaller chains with multiple stores in <br />the southeast, have locations in Charlotte. <br />Some of these stores label produce as locally grown, even though it is grown too <br />far away for many to consider it local. A Charlotte chef listed Harris Teeter as one <br />example. <br />Company web sites reveal that Lowe's, Harris Teeter and Food Lion all carry <br />independent organic label products. There is no evidence that these products are <br />sourced locally. <br />Albert's Organics is interested in working with local farmers, but they must be <br />certified organic. The bulk of their business goes to mass markets, which was <br />interpreted in the interview (but could not be confirmed) to be big grocery store <br />chains. They also serve natural food stores, some buying clubs and some food <br />service /institutional accounts. <br />Food Lion identifies NC farms that provide products to the store, but individual <br />products are not connected to individual growers. The farms appear to be large <br />operations that do not supply the store with all, or even a majority of its produce. <br />A conversation with a Food Lion produce manager reports he is ordering products <br />from Food Lion buyers who can sometimes get him what he wants, but sometimes <br />cannot. These buyers purchase products on a very large scale. For example, they <br />bid on entire fields of strawberries at a time. <br />Food Lion sells "Got to be NC" products and includes the label on its web site. <br />The company, headquartered in Salisbury, has promoted NC products in the past, <br />through the Got to be NC label and a partnership with the NC Department of <br />Agriculture. The most recent promotion was for in July 2007. NC products were <br />featured in sales fliers and product samples in stores across North Carolina. <br />Demand increasing slowly <br />Demand for locally- produced products is increasing slowly, but cost is often more <br />important to customers, especially given the recent recession. <br />Extension Director Debbie Bost agrees with other interviewees who said that <br />consumers need convenient retail access to locally produced food. <br />Two small operations —the Bradford Store in Huntersville (Davidson County) and <br />the Hillbilly Produce Market in Charlotte (Mecklenburg County)— report a steady <br />22 <br />Attachment number 1 <br />1 -1 Page 257 <br />
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