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farmers responding to the survey (from 19 different counties in the surrounding region), <br />close to 60% expressed interest in harvesting animals to create meat products for sale to <br />consumers. These farmers are interested in selling through farmers markets (34% of <br />respondents), CSA's (10 %), buying clubs (15 %), wholesale (23 %), restaurants (18 %), <br />grocery stores (15 %), and institutional markets (7 %). Forty -five respondents currently <br />harvest animals for direct sale. <br />Local slaughter capacity to be increased- Cabarrus County is currently investing in a <br />kill floor at the Cruse Meat plant, an already - established meat fabrication business <br />located near Concord. This addition to the Cruse Meat processing plant will give <br />Cabarrus' independent livestock farmers a place to slaughter, butcher and package their <br />animals for sale at local markets. The facility will be USDA inspected and capable of <br />processing certified organic meat. Long term, Cruse Meats intends to be able to create a <br />wide range of value -added products, including smoked, cured and brined meats. <br />Livestock of major importance to the surrounding region- Cabarrus is one of 11 <br />counties in North Carolina's Southern Piedmont region. The region also includes Anson, <br />Cleveland, Gaston, Lincoln, Mecklenburg, Montgomery, Moore, Richmond, Stanly and <br />Union Counties. The majority of the region's market sales -89 %—can be attributed to <br />livestock. With 32% of the region's farmers raising cattle, opportunities exist for farmers <br />to work together to increase market access. <br />Issues to be explored <br />Consumer interest in local, and sustainably raised meat is on the rise across North <br />Carolina, and Cabarrus cattle farmers are poised to take advantage of this increase in <br />demand. The 2007 USDA Census listed 14 Cabarrus farms with 50 -100 beef cattle in <br />inventory, an ideal herd size for farmers interested in accessing local beef markets. The <br />Census also lists 69 farms with 20 -49 beef cattle. These farms are ideally suited to scale <br />up inventories, which would create a larger pool of Cabarrus farmers able to both access <br />local markets and take advantage of this increased consumer demand. <br />This raises questions such as: What assistance and support do local beef farmers need <br />to sell their beef to local and regional markets? What markets are potentially accessible <br />to farmers selling local and/or all natural beef? What barriers prevent farmers from <br />accessing these markets? What opportunities exist for regional collaboration? <br />V. Market Access <br />Commodity markets dominate -The majority of Cabarrus' agricultural products are sold <br />in commodity markets. Cabarrus farmers sold only $90,000 worth of commodities <br />directly to consumers in 2007, even less than the $100,000 of direct commodity sales <br />reported in 2002. <br />Local and regional market channels offer un- tapped opportunity- Cabarrus County <br />farmers currently have few ways to market their products directly beyond the sales that <br />occur at the Piedmont Farmers Markets. Some local farmers do participate in meat <br />10 <br />Attachment number 2 <br />G -4 Page 519 <br />