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<br /> <br />• Enhance/customize SFA tracking to include account development and mapping processes, <br />lead origin source and further reporting needs for pace, definite and lost business analysis <br />reports and trade show report. <br />• Realigning sales staff market segment responsibilities <br />• Reece/Luth Wedding <br />• Lancaster/Dersham Wedding <br />Finance & Administration <br />Average Daily Rate was flat <br />compared to the same quarter last <br />year. Average Daily Occupancy <br />however took a downward turn of <br />17% in the same period. This <br />means the hoteliers kept their rates <br />even and fewer rooms were sold. . <br />REV Par (revenue per available <br />room) decreased by 17% as well. <br /> RevPAR CABARRUS COUNTY HOTELS <br />^ FY 07-08 ~ FY 08-09 <br />$100 <br />m <br />$ao <br />~ 1~ ,, <br />N <br /> <br /> <br /> <br />60 <br /> <br />N <br />m <br />N ~ _ <br /> <br />,~ <br />_N N <br /> <br />~ ~ <br />v ~ ~ ~ <br />M fW'f M <br /> <br />~, <br />> <br />~ $40 N <br />$zo <br />$o <br /> > > w v o w a w a ~ } z <br />Q ~ ~ <br /> -~ Q rn p z o ~ ~ ~ <br />• Created and adopted the Tourism Authorities Financial Policies <br />• Presentation for staff by LGFCU (Local Government Federal Credit Union) <br />• NC 401 (K) Presentation for CVB Staff <br />• Potter & Company meetings to discuss procedures and policies <br />• 501 c 6 designation was obtained through the federal government <br />• Quarterly tax reports completed <br />• Re-forecasted revenues and expenses numerous times to ensure zero budget for year end <br />2008 / 2009 <br />• Centralina Workforce Development Board Meeting to discuss hospitality strategies <br />• Hired Interactive Marketing Manager to lead technology strategies, Justin Crist <br />• Hired Group Services Manager, Jori Cohen <br />• Completed year end payroll w-2's and 1099's for vendors <br />• Merged payroll from Sage to CompuPay <br />New Development <br />• Sports Development Committee was formed by the Board of Directors <br />• Sports Development Committee met with numerous local sports entities to determine sports <br />needs in the community and reports were completed under the direction of Committee <br />Chair, Deputy County Manager, Mike Downs <br />• The Great Wolf Lodge Resort opened its doors to full occupancy in late March 2009 <br />• Residence Inn and the Courtyard by Marriott will open in May, 2009 in time for the May <br />NASCAR races <br />• The Hilton Garden Inn will open in Spring of 2010 <br />7 <br />I-2 <br />Attachment number 4 <br />Page 199 of 199 <br />