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1 <br />Carpo~ ate Purchasing Agreement Conrdential Pas;e 11 <br />with the provisions set forth below. With respect to <br />Personal Information that is also Proprietary <br />information, the following obligations shall be in <br />addition to the obligations set forth above (the <br />Parties agreeing that in the event of any conflict, <br />the provision affording the greater protection to the <br />information shall control): <br />14.5.1 Pursuant to this <br />Agreement, Buyer may receive or have <br />access to Personal Information in <br />Supplier's possession, with respect to <br />which Supplier has made certain <br />commitments regarding data privacy, <br />confidentiality, and security; <br />14.5.2 Buyer shall obtain no <br />title or other property rights in the Personal <br />Information; <br />14.5.3 Buyer shall only use the <br />Personal Information for the purpose of <br />this Agreement. Buyer shall only use or <br />disclose the Personal Information as <br />necessary to perform this Agreement, or <br />pursuant to the unambiguous prior consent <br />of the individual (for which Buyer has the <br />responsibility of obtaining), or as <br />otherwise required by law. If pursuant to <br />this Agreement, Buyer transfers Personal <br />Information to any third party, Buyer shall <br />supply Supplier with the identity of the <br />proposed recipient, and the recipient shall <br />be required to adhere to the provisions of <br />this Section 14. If Buyer collects <br />additional Personal Information from an <br />individual pursuant to this Agreement, <br />then Buyer's collection, use, and <br />disclosure of such Personal Information <br />shall be pursuant to the prior unambiguous <br />consent of the individual (for which Buyer <br />shall have the responsibility of obtaining}; <br />14.5.4 Buyer shall implement <br />reasonable precautions to protect the <br />Personal Information from loss; misuse; <br />and unauthorized access, disclosure, <br />alteration, or destruction. Buyer shall <br />promptly report to Supplier any improper <br />or prohibited use or disclosure of the <br />Personal Information of which it becomes <br />aware; <br />14.5.5 The Personal <br />Information shall be promptly and <br />irretrievably deleted once it is no longer <br />needed to perform this Agreement. In no <br />event shall the Personal Information be <br />retained after the expiration or termination <br />of this Agreement; <br />14.5.6 If Supplier reasonably <br />determines that Buyer has violated a <br />material term of this Section 14, Supplier <br />may terminate this Agreement by giving <br />Buyer thirty (30) Calendar Days' prior <br />written notice; and <br />14.5.7 Buyer's obligations <br />under this Section 14 shall survive the <br />expiration or termination of this <br />Agreement. <br />15.0 PUBLICITY, PRESS RELEASES <br />AND ADVERTISEMENTS. <br />15.1 Publici Without limiting any <br />confidentiality obligations of either Party set forth <br />in this Agreement, each party shall not advertise, <br />market, disclose or otherwise make known to <br />others any information relating to any terms of this <br />Agreement, the existence of this Agreement, or the <br />existence of a relationship with the other Party, <br />including mentioning or implying the name of the <br />other Party, or any of its Affiliates, subsidiaries or <br />personnel, without the prior written consent of the <br />other Party which consent may be given or <br />withheld in the other Party's sole discretion, except <br />that neither Party may disclose such information as <br />may be required under applicable law without such <br />consent from the other Party. <br />15.2 Press Releases and <br />Advertisements. Neither Party shall without the <br />prior written consent of the other, issue press <br />releases, marketing literature, public statements, or <br />in any way engage in any other form of public <br />disclosure relating to this Agreement or Buyer's <br />relationship with Supplier. Buyer hereby consents <br />Attachment number 5 <br />F_~ Page 228 of 433 ' <br />