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Cabarrus County Tourism Authority Board of Directors Meeting December 13, 2007 Minutes LOCATION: Cabarrus County CVB, Kannapolis, NC The December 13, 2007 Board of Directors meeting was called to order at i3:15am by Chairperson Frank Lapsley. IN ATTENDANCE WERE: Board Members: Diane Honeycutt John Mills Staff: DeSales Wagster Garrett Jenio Frank Lapsley Linda Collins Joni Juba Terry Crawford Sharon Campbell John Cox Dan Farrell Erin Ploplis Lindsey Wallace Guests: Josh McCann, Independent Tribune Cordelia Anderson Adam Bell, Cabarrus Neighbors Kate Parker Mike Downs, Cabarrus County Deputy Mgr. Linda Blackwell Noelle Scott, Cabarrus Arts Council Scott Aldrich Alan Cress, Irish Creek Golf Course Ian Starowicz Rick Fedrizzi, Richard Petty Driving Experience Welcome of Guests: Frank Lapsley welcomed the guests to the meeting. DeSales Wagster introduced Ed McWilliams of Reach Market Planning. A presentation was given to the board explaining the strategic plan, goals and objectives and program of work for the CVB in the upcoming year. Minutes A motion was made by Diane Honeycutt with a second by Terry Crawford to approve the minutes from the October 24, 2007 regular board meeting as submitted. Motion carried. Financials Frank Lapsley presented the financials for October and November, 2007. A motion was made by Joni Juba with a second by John Mills to accept the financials as submitted. Motion carried. A motion was made by Diane Honeycutt with a second by Terry Crawford to increase the hotel occupancy tax by 1%. Motion Carried. Manastement Report DeSales Wagster presented the management report with the following highlights: • The hotel occupancy tax collected has been higher than budgeted through November. • THE CVB will be sending an a-card for the holidays to further promote and market the county. The sales staff each reported to the board on the trade shows they have attended in the past month and projects they are working on. G _~