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<br />• Host FAM Tours for MTV program tour operators from the military <br />bases. <br />Time Frame: <br />• Week October 20 -sales specialist researching military market <br />opportunities <br />• Week October 29 -site visits with military travel departments <br />o Hotels and attractions solicited for participation both short and <br />long term plan <br />• Week November 3 - Internet and web based media plan initiated <br />• Week November 10 - on site appearances by Visit Cabarrus team and <br />attractions at major bases in North & South Carolina <br />• January 2009 -military travel voucher program (MTV) begins 2009 <br />season. Visit Cabarrus will launch packages for long term planning <br />• Week February 16 -Launch web based program to promote travel <br />during summer 2009. Inform of presence at base travel shows. <br />• February 25 -March 3, 2009 -Military base travel shows with 500 to <br />1,000 attendees per show. Visit Cabarrus booth with attractions, hotel <br />participants, enter to win opportunities. <br />• Week March 23 -survey hotels & Lowe's Motor Speedway to <br />determine All-Star and Coca Cola 600 availability. Determine need for <br />special packaging and create plan to target bases with similar <br />appearances and initiatives during initial launch. <br />Packages Ideas: <br />Holiday Shopping (Wrap It Up) <br />Package targets women 25-54. Weekend stays. Arrival Friday night, shopping all <br />day Saturday, check-out Sunday morning for return trip. <br />Package includes: 2 night accommodations (Friday & Saturday), welcome bag in <br />room featuring coupon book, directory, special offers and giveaway items from <br />Concord Mills, lunch voucher from Concord Mills food court, complimentary gift <br />wrap from Concord Mills with drop-off and delivery service to hotel, voucher for <br />meal from restaurant at Exit 49, gas card from exit 49 station (Texaco, BP or <br />Shell) <br />Add-ons: Spa treatments from Embassy Suite's Botanical Spa, additional dining <br />vouchers <br /> <br /> <br />Item# 16 , <br />Attachment number 1 <br />F-13 351 of 408 <br />