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VOLUME' SEP~VICES AM_ER. ICA <br /> <br />January23,2002 <br /> <br />Mr. Mark. Chappuis <br />General'Manager <br />Cabarrus Arena & Events Center <br />65 Church Street, SE <br />Concord, NC 28025 <br /> <br />Dear Mark: <br /> <br />'Following-up on our discussions regarding the impact of alcohol sales on total Food and <br />Beverage (F&B) revenue, we have taken a sample of four facilities in which-we operate <br />that represent a range of characteristics in size, demOgraphics and projected. F&B sales as <br />the Cabarrus Arena; and performed' a comparative' analysis of projected revenue loss if <br />the facilities were not licensed to serve alcoholic beverages. <br /> <br />Our analysis demonstrates that on average,, approximately forty-six percent (46%) of total. <br />F&B business is subject to loss as a result of not having a liquor license. In evaluating <br />total potential lost business, it is also important to be cognizant .of the overall impact of <br />not having a liquor license as it relates to the facility's ability to book certain types of <br />events and the inherent risks-of losing full revenue if a!coh~ol is not availablel <br />Specifically, our experience has shown that not carrying a license to serve alcohol in a <br />facility can severely impact its ability.to maximize bookings of social events and even <br />some state sponsored events. <br /> <br />Mark, I hope .this information is helpful as you evaluate your options and the impact each <br />one poses. <br /> <br />Should .you need additional infOrmation and/or further discussion on the revenue losses' <br />resulting from not having a liquor license, please do not hesitate to contact me. We look <br />forward to continuing .our discussions about the opporm, nity to do business with the <br />Cabarrus Arena. <br /> <br />Sincerely, <br /> <br />Pia Brown <br />Vice President <br />Sales,' Convention Centers <br /> <br />cc: George Lancie <br /> Vice President, Convention Centers East <br /> <br />/attachment <br /> <br /> 201 East Broad Street · P.O, Box 10099 · Spartanbur~ SC 29306 <br /> Telephone: 864-598~8679 '. Facsimile: 864-598-8602 <br /> <br /> <br />