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EXAMPLE OF POTENTIAL NAMING RIGHTS REVENUE PROJECTIONS: <br /> <br />A. assume one event each month (12) with $25 base ticket cost, 3000 attendees, 25% · telephone and 15% on-line sales: <br /> <br />12 x (15% of 3000) x $2.25 (fee revenue) = $12,500 <br />12 x (25% of 3000) x $3.25 (fee revenue) = $ 29,250 <br />total expectation $ 41,750 <br /> <br />(all to Cabarrus County) <br /> <br />B. assume two events each month (24) with $25 base ticket cost, 4000 attendees, 25% <br /> telephone and 15% on-line sales: <br /> <br /> 24 x (15% of 4000) x $2.25 (fee revenue) = $ 32,400 <br /> 24 x (25% of 4000) x $3.25 (fee revenue) = $ 78,000 <br /> total expectation $110,400 <br /> · first $50,000 to Cabarrus County, after that amount is reached ETIX retains the 5% <br /> portion of the fee structure. In this example the county would receive (approximately) <br /> $83200 and ETIX would retain $26,800. <br /> <br />In all cases, the positive variables remain: · The number of ticketed events annually <br /> · The price of tickets <br /> · The number of attendees <br /> · The number of advance on-line ticket sales <br /> · The number of advance telephone sales <br /> <br />As each of the above variables fluctuate positively, the value of the naming rights (and ticketing <br />service agreement) increases for the county. <br /> <br /> <br />