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INTELLI-MA.RK TECHNOLOGIES <br /> <br />as'the tickets are delivered instantly. ]~n addition, the system gives <br />clients the ability to change ticket prices based upon demand thereby <br />reducing the chances of an under performing event. <br /> <br />Targeted Marketing Opportunities <br /> <br />Tntelli-Mark allows clients to place ads or coupons on each ticket. <br />These ads could be global or targeted to the particular demographics <br />of the buyer. Using our proprietary rules-based engine, clients can <br />deliver customized advertising, text or graphics, to the tickets of <br />targeted demographic groups. <br /> <br />Enhanced Customer Relationship <br /> <br />Intelli-Mark's system provides a' wide array of built-in 'Customer <br />Relationship Management (CRM) features. Our unique Intelli-MarkTM <br />(patent-pending) acts as a portable <br />database, with vital customer <br />information being displayed at the <br />time a ticket is redeemed. The <br />machine-readable. Intelli-MarkTM also <br />provides the exact details of the <br />customer's ticket. Our system's ability <br />to collect and store all customer and <br />transaction data in a database enables clients to conduct segmented <br />marketing campaigns to select audiences, monitor the success of <br />specific product offerings, create unique customer account profiles, <br />and perform other CRM and data mining functions. <br /> <br />Branding <br /> <br />The Intelli-Mark system has been designed to enable rapid co,branding <br />with minimal customization. A co-branded site provides a purchase <br />screen that has the "look and feel" of the client site. This inspires <br />confidence in the customer and maintains the strong brand identity <br />clients have developed. <br /> <br />Enhanced Security and Fraud Detection <br /> <br />The Intelli-Mark system provides clients, and their customers, with <br />state-of-the-art protection against theft and/or fraud. With traditional <br />tickets, the security is provided by the unique stock on which the ticket <br />is printed. :If a traditional ticket is lost or stolen, the replacement <br />process can negatively impact that consumer's experience. This <br />problem is eliminated because of the unique :[ntelli-MarkTM that is <br /> <br />Confidential and proprietary informati oo_n" Intelli-Mark Technologies, Inc. <br /> <br /> <br />