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.New Focus: In FebrUary, 2000, after considerable planning, the department <br />implemented a new way of doing business in the Employment and Work First Family <br />Assistance areas. The New Focus, as it is called, required anyone requesting WFFA, <br />to be assessed by a social worker in the Employment area. The assessment involved <br />not just the client, but considered the full family situation. The purpose was to <br />ascertain whether the potential applicant for Wi*FA could be better served through <br />social work services, the provision of some short-term financial assistance, and <br />assistance in getting a job, rather than an application for WFFA. This proved to be <br />very effective in better serving our welfare population. To date, we have diverted <br />73% of applicants from WFFA applications, and sincerely feel that we have served <br />them better this way than with a public assistance application. They are encouraged <br />to apply for medicaid and food stamps if they so desire at that time. The committee <br />designing the New Focus has received both a Kemer Productivity Award and a <br />County Manager's Award for their innovation and effectiveness. <br /> <br />Covering Kids: Two years ago, we determined that working families needed <br />assistance with dependent health insurance coverage for their children. Many small <br />employers were unable to help with this coverage, which resulted, in many instances, <br />in children not having insurance. When NC Health Choice for Children started, we <br />wanted to take a proactive approach to ensuring that the most children possible could <br />take advantage of this excellent insurance. Through a grant with the Robert Woods <br />Johnson Foundation, we were one of only a few counties in North Carolina selected <br />to participate in a national outreach effort called Covering Kids. The Covering Kids <br />program has three primary goals: 1) to design and conduct outreach programs that <br />identify and enroll eligible children in Medicaid and other health insurance programs, <br />2) to simplify enrollment processes, and 3) to coordinate existing coverage programs <br />for low-income children. The Covering Kids initiative in Cabarms County has <br />targeted the following groups for outreach and enrollment: the Latino community, <br />the faith community, and providers, including primary 'care physicians, hospitals, <br />school nurses, dentists, and vision care specialists. Our mission in doing this is to <br />continue to reduce barriers to children's health insurance and to develop and test <br />outreach methods to increase enrollment. In working to accomplish this mission, we <br />have out stationed outreach staff at NorthEast Medical Center, our regional hospital; <br />Logan Community Family Resource Center, a primary practice and outreach center in <br />a predominately African-American and Latino community; the Cabarrus Health <br />Alliance, the local public health department; and at the JobLink Career Center. All of <br />these outreach efforts are targeting both medicaid eligible families as well as working <br />families who need this insurance for their children, and in many cases, are unable to <br />otherwise access or afford health care through their employer. <br /> <br />Updated Work Over Welfare: In our ongoing efforts to improve and enhance what <br />we are doing to employ welfare recipients in Cabarrus County, the General Assembly <br />granted us updated waivers for operating our Work Over Welfare or WOW program. <br />The WOW program initially began in Cabarrus County in 1995 and was the first <br />welfare reform inkiafive in the state. It preceded Work First. The original WOW <br /> <br />22 <br /> <br /> <br />