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of funding and the flow of information makes the direct integration of the social and health <br />services with general public transit services very difficult. Economies of scale that could be <br />realized are not possible due to the regulations. This should not be taken, however, as a <br />prohibition against integration of services. The solution lies in finding commonly used <br />services and com.bining their operations. For example, customer information is required for <br />all public transit services and can be provided by a central source. In this way, economies of <br />scale can be achieved without violating funding regulations. <br /> <br />· Market Development <br /> <br />Building a ridership base is not simply providing bus service and advertising the schedule in <br />local newspapers. This element of the market development process is a necessity but it is not <br />as effective in the long run as the community design and land use efforts that are oriented to <br />making the bus system more accessible and easier to use. The joint or coordinated planning of <br />new residential, commercial, and institutional projects with the transit system will ultimately <br />provide for a more attractive alternative (the bus) than private automobiles for some people. <br /> <br />The more accessible and attractive the system is, the more people will ride. The larger the <br />market, the better the level of service that the community will afford in terms of contracted <br />hours of system operation and bus frequencies. The building of transit's market share is a <br />fundamental role of the agency that manages the system in cooperation with City and County <br />Planning Departments. <br /> <br />· Recommended Structure <br /> <br />Based on the preliminary level of development of the system, the most cost effective structure <br />will utilize an existing local government agency to host the transit program. The operation of <br />the regional services will be by a contract that is competitively procured. The services to be <br />provided must be negotiated with adjoining jurisdictions and interlocal agreements signed to <br />reflect the payment provisions and the expected performance. <br /> <br />The capital requirements must be defined and sources of funding identified. IrA may become <br />a funding partner and the procurement of vehicles and facilities will have to follow federal <br />guidelines. If capital funds are not available, the contract with a private operator must specify <br />the equipment needs and requirements. <br /> <br />A plan for integrating the support services for fixed route bus service and paratransit services <br />must be developed in order to realize the economics of scale noted earlier. Similarly, a plan to <br />initiate the long term development of a transit market should be put in place. The participation <br />of the local land use regulatory bodies and land developers / architects and engineers in the <br />establishment of development guidelines is a key. <br /> <br />Figure 2 illustrates conceptually how the initial regional transit system should be organized. <br /> <br /> <br />