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·" ' t5236 Norman<~lle <br /> De&thom. Mk;ht9~,,, 4~,'t 26 <br /> (313) 584.4915 <br /> <br /> P.O. Box 501 <br /> Wi']g~ts~f~ Beech. N.C. 28480 <br /> (919) 256-3976 <br /> <br />INDEPENDENT OPINION RESEARCH,' INC. <br /> <br /> February 4, 1987 <br /> <br /> Mr. Charles D. McCinnis <br /> Cabarrua County Manager <br /> PO Box 707 <br /> Concord, NC 28025 <br /> <br /> Dear Hr. HcGinnis, <br /> <br /> I read in the paper that Cabarrus County is planning a bond referendum <br /> to finance a water reservoir. Since bond issues are becoming more <br /> difficult to pass, with taxes being raised to pay for the governmental <br /> responsibilities passed back to the local level, I thought I should let <br /> you know about the consortium I have Joined since leaving the New <br /> Hanover Board of County Co~issioners. It ia a campaign consulting <br /> firm that helps local governments pass bond referenda. <br /> <br /> I have unsuccesfully t~ied to reach you by telephone~ and thought I <br /> would go ahead and send you some information on my firm and then try to <br /> set up an appointment with you and your commissioners to discuss your <br /> upcoming bond referendum campaign. <br /> <br /> ~ile I was in office in New Hanover County, I was involved in <br /> campaigns to pass over $65 million in bonds for a steam generating <br /> solid waste incinerator, a county-wide sewer system, and four new <br /> schools. Each campaign required an all-out effort to achieve a winning <br /> result. Our consortium, Independent Opinion Research and DeVries and <br /> Associates has participated in nine local governments' bond campaigns <br /> in the past year, and can help you to: <br /> <br /> ...structure and arrange the ballot question; <br /> <br /> ...do indepth telephone polls to determine the strengths and <br /> weaknesses of the bond issue; <br /> <br /> ...organize a citizens' group to "sell" the bond issue to the voters; <br /> <br /> ...write the basic information piece that needs to be sent to your <br /> voters; <br /> <br /> ...organize a paid media campaign; and <br /> <br /> ...put together a get-out-the-vote campaign that targets only those <br /> voters who are certain to vote and will vote for the bond issue. <br /> <br /> Much of the research and writing can be paid for with government funds <br /> because it is of a non-advocacy nature. <br /> <br /> <br />