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February 25, 2002 Page 287 <br /> <br />Board would need to address the issue of the additional one-half cent local <br />option sales tax that counties may levy effective July 1, 2003 to replace <br />State reimbursements. <br /> <br />Expo Project - Naming Rights Discussion <br /> <br /> Mr. Clifton reviewed the proposed naming rights agreement with Etix.com <br />for the Arena as presented to the Board on February 18. The contract would <br />also include the handling of ticket sales both on-line and by telephone, thus <br />eliminating the need for the County to budget for staff to handle ticket <br />sales. He explained that the value of the naming rights agreement would <br />depend on the number of ticketed events at the facility and the number of <br />ticket purchases made on-line or by telephone. <br /> <br /> There was lengthy discussion about the naming rights proposal with <br />Etix.com. Issues addressed included the following: (1) amount of annual <br />compensation to the County; (2) the need to know more about Etix.com, <br />specifically the stability of the company, prior to putting its name on a <br />public facility; (3) the advantages of the partnership with the high tech <br />company in promoting, the facility; (4) the lack of other naming rights <br />opportunities for the new facility, which has no track record on attendance; <br />(5) the current economy and the possibility of delaying the naming of the <br />facility until a later date; and (6) the use of funds from the naming rights <br />agreement to help cover operating costs of the Expo facility. <br /> <br /> UPON MOTION of Commissioner Fennel, seconded by Vice Chairman Carruth <br />with Commissioner Fennel, Vice Chairman Carruth and Chairman Freeman voting <br />for and Commissioners Privette and Suggs voting against, the Board instructed <br />staff to bring back a proposed naming rights agreement with Etix.com for the <br />Arena at the Expo for the Board's consideration at the March 18tn meeting. <br />Further, if Board members know of other naming rights opportunities, they <br />should bring them forward for the Board's consideration. <br /> <br />Expo Pro~ect - Radio Media Group Partnership <br /> <br /> Mr. Clifton presented a proposal for a media partnership with Infinity <br />Broadcasting Corporation (WSOC FM 103.7, WNKS, KISS 95.1, WSSS, STAR 104.7 <br />and SportsRadio 610 WFNZ). This would involve advertising, promotional and <br />sponsorship services for concert events, tradeshows and conventions at the <br />Expo for one year beginning September 16, 2002. According to Mr. Clifton, <br />this partnership could result in approximately $100,000.00 worth of <br />advertising and public exposure in the Charlotte market at no cost to the <br />County. <br /> <br /> UPON MOTION of Vice Chairman Carruth, seconded by Commissioner Privette <br />and unanimously carried, the Board authorized staff to draft a final <br />Sponsorship Agreement with Infinity Broadcasting Corporation for the Expo <br />facilities to be considered by the Board at the meeting on March 18, 2002. <br /> <br />2002 County Fair Overview <br /> <br /> Mr. Chappuis reviewed the following proposed Pricing and Pricing <br />Strategies for the 2002 50th Anniversary Fair. He stated that staff members <br />are working to make sure the 2002 Fair is an excellent fair with excellent <br />attendance. <br /> Pricing and Pricing Strategies <br /> For 2002 50th Anniversary Fair <br /> <br />Saturday, Sept. 7 <br /> Opening Day - 50th Celebration <br /> 1:00 - 3:00 PM Gate admission and parking FREE <br /> 3:00 - 11:00 PM Parking $3.00 <br /> Gate 12 years & over - $4.00 <br /> SPECIAL: Pay-one-price on rides <br />Sunday, Sept. 8 <br /> 1:00 - 3:00 PM Gate Promotion - Free gate admission with church <br /> bulletin <br /> 1:00 - 3:00 PM 'Parking FREE <br /> 3:00 - 10:00 PM Parking $3.00 <br /> Gate 12 years & over - $4.00 <br /> SPECIAL: Pay-one-price on rides <br />Monday, Sept. 9 <br /> 4:00 - 11:00 PM - Gates open <br /> Parking $3.00 <br /> Gate Admission: ~' <br /> 5 & under Free <br /> <br /> <br />