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AREA LAND USE PLAN iii, IS MARKET/ECONOMIC DEVELOPMENT EMPLOYMENT MIX OF EMPLOYMENT BY TYPE Retail Trade HeaMR fare and Saul Aaivante Aanmmodatiw and Fwd Servkm Educational Servkm Mandmmring Admin 8 Suppart,Waste Min (anstrutlbn Arts, Entertainment, and Reerembn Wlloksale Trade PuMk Administra ian Pmfsaional Servkm Personal Servkm Mgmt. of (ompanim Transponatbn and Warehousing Finan and Imurance Real Enate and Rental and Leming Imormmbn o0% 2.0% ■ Caborrus ■ Planning Area 16.0% KEY ISSUES + OPPORTUNITIES • Harrisburg has a growing mature popula- tion. More than 40% of heads of house- holds over age 55. • Harrisburg is not appealing to Millennials and younger market audiences who will drive housing demand in the coming decade. • More lower -maintenance, walkable, and lifestyle -driven alternative housing prod ucts (townhouses, apartments, walkable single-family) in mixed-use locations to gain appeal to older and younger age groups. • Locations around parks, trail systems, and in or near town centers create value and allow more dense, alternative housing to function as a lifestyle products as opposed to just being a price -alternative. • High housing costs, due pnmarilytoregula- tion s, are tempering availability. INCOME EXISTING HOUSING BY TYPE (%) 4.0% 6.0% am 10.0% Harrisburg's job growth has been modest The lack ofa diverse range of employment exacerbates existing issues of generating subMntial tax base revenue.Also, pi commuting to higher -wage jobs elsewhere in the region leads to increased traffic as well as retail leakage (spending money closer to places of employment instead of Harrisburg). Local -serving emplotment core at the Rocky River/ 1-485 intersection can po tentially attract local -serving professional services, medical and other office users. Industrial users can be attracted to areas along NC -49 and tothe north toward Char- lotte Motor Speedwaywhere uses are more compatible with the noise generation by the speedway and value the proximity to 1-85. 35% mMntvd.�¢e �Nan,Ml(mmm hm ■rJIMCTq�t"11'@ 30% T 25% nn Eafi 1fh 20% # IS% 1a# r � 11.1r aN S% MEN MEN E 0% MEN MEN E Under $35,000 $35,000-350.000 350.000-515,000 315,000-$100,000 Used $100,000 � PlarningArea � Cabanas Cowry � Charloae MSA G-1 �7 KEY ISSUES + OPPORTUNITIES • Harrisburg has a growing mature popula- tion. More than 40% of heads of house- holds over age 55. • Harrisburg is not appealing to Millennials and younger market audiences who will drive housing demand in the coming decade. • More lower -maintenance, walkable, and lifestyle -driven alternative housing prod ucts (townhouses, apartments, walkable single-family) in mixed-use locations to gain appeal to older and younger age groups. • Locations around parks, trail systems, and in or near town centers create value and allow more dense, alternative housing to function as a lifestyle products as opposed to just being a price -alternative. • High housing costs, due pnmarilytoregula- tion s, are tempering availability. INCOME EXISTING HOUSING BY TYPE (%) 4.0% 6.0% am 10.0% Harrisburg's job growth has been modest The lack ofa diverse range of employment exacerbates existing issues of generating subMntial tax base revenue.Also, pi commuting to higher -wage jobs elsewhere in the region leads to increased traffic as well as retail leakage (spending money closer to places of employment instead of Harrisburg). Local -serving emplotment core at the Rocky River/ 1-485 intersection can po tentially attract local -serving professional services, medical and other office users. Industrial users can be attracted to areas along NC -49 and tothe north toward Char- lotte Motor Speedwaywhere uses are more compatible with the noise generation by the speedway and value the proximity to 1-85. 35% mMntvd.�¢e �Nan,Ml(mmm hm ■rJIMCTq�t"11'@ 30% 00h 25% nn Eafi 1fh 20% # IS% 1a# 10%MEN 11.1r aN S% MEN MEN E 0% MEN MEN E Under $35,000 $35,000-350.000 350.000-515,000 315,000-$100,000 Used $100,000 � PlarningArea � Cabanas Cowry � Charloae MSA G-1 12.0% 14.0% 16.0% 18.096 M, 0w„ aeoy mMntvd.�¢e �Nan,Ml(mmm hm ■rJIMCTq�t"11'@ �roucal ■ice°e,ama �Snnk(^+%aeviema' �PavNti4p T PER CAPITA INCOME $31,129 THE MEDIAN HOUSEHOLD INCOME $7511 6 a.ntnumber6\n Page 136