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Appendix C: Retail Demand Analysis
<br /> (Prepared by Noell Consulting,February 2017)
<br /> HARRISBURG RETAIL DEMAND ANALYSIS
<br /> Estimated Retail Demand Potential in the Harrisburg Area- 2017
<br /> Expands Local Expenditure Per Est Demand Potential Area
<br /> Store Type (excl. Autos&Gas) Potentiall Capita Sales�'SF (inc outside Employee
<br /> 2017 PopufeWn, Trade Area 19,645 3,837
<br /> Furniture and Home Furnishings $7,010,907 S357 5215 32.637
<br /> Furniture Stores $3,742,258 $190 5264 17.010
<br /> Home Furnishing Stares $3,268,649 $166 5251 15,627
<br /> Electronics&Appliance Stores $5,819,480 $296 5358 19.534
<br /> Bldg Mats.,Garden Equip $8,758,275 $446 5311 28.159
<br /> Bldg Materials&Supply Stores $5.819,480 5296 5321 •18,129
<br /> Lawn&Garden Equipment $2,938,795 $150 5293 10.030
<br /> Food&Beverage Stores 542,099,800 $2,143 5438 96,062
<br /> Grocery Stores S38,189.789 $1,944 $455 83.934 11%
<br /> Specialty Food Stores $1,398,172 $71 S241 5,802 5%
<br /> Beer,Vine&Liquor Stores $2,511.839 $136 5397 6.327
<br /> Health&Personal Care 520,863,648 $1,062 5492 42,435 13%
<br /> Clothing&Clothing Accessories S15,926,369 5811 S319 49,939
<br /> Clothing Stores 511,862,363 S604 5368 38,682
<br /> Shoe Stores $2.168,569 $110 S350 7,435
<br /> Jewelry,Luggage&Leather $1.895,437 $96 5595 3,823
<br /> Sports,Hobby,Book&Music $6,668.282 5339 $285 23,423
<br /> Sports,Hobby,Musical Inst $5,724,996 $291 5365 18,822
<br /> Book&Music Stores $943,286 S48 S246 4,601
<br /> General Merchandise Stores $38,384,251 $1,954 $201 191,024
<br /> Department Stores(inc.Discount) $20,676,243 $1,052 $205 121,032
<br /> Other Gen.Merch.Stores 517,708,008 S901 S253 69,992
<br /> Miscellaneous Store Retailers $9,275.204 $472 5217 42,673
<br /> Florists $460,294 $23 $226 2,037 5%
<br /> OfAce,Supplies.Station.&Gifts $1075,716 5157 5253 12,157 5%
<br /> Used Merchandise Stores $1,222,881 $62 5253 4.834
<br /> Other Misc. Store Retailers $4,516,313 5230 $191 23,646
<br /> Food Service &Drinking Places $32,575,644 $1,658 $358 91,026
<br /> Full-Service Restaurants S1 8.551,490 $944 5444 50,139 13%
<br /> Limited-Service Eating Places $12,799,852 $652 $333 38,438 28%
<br /> Drinking Places $1,224,302 $62 $500 2,449
<br /> TOTAL , i $9,538 $304 615,912
<br /> While there is unmet demand among a number of real estate categories in Harrisburg(totaling up to 454,000 SF)of unmet demand,it
<br /> is worth noting that the overwhelming majority of this demand is being met in one of two locations:in University City as well as around
<br /> Concord Mills and southern Concord.We estimate there is more than 1.77MM square feet of retail space in ZIP 28262(University
<br /> City),which does not even fully cover that submarket.
<br /> 721Morehead West Area Plan
<br /> Attachment number 2\n
<br /> G-2 Page 214
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