Laserfiche WebLink
V <br />C R U R R R U s <br />r. c u N r v c v e Marketing & Communications <br />November 2012 <br />Local/Regional <br />• Our State Magazine <br />• Where Charlotte <br />• Charlotte Visitor Guide half -page <br />• Carolina Publishing Associates <br />• Field Trip Magazine <br />• Group Travel Leader <br />• Jigsaw Digital — Custom Mustang 50 Welcome Video <br />• Cabarrus Christmas <br />Downtown Kannapolis inclusion of Cabarrus Christmas <br />• Will expand perimeter lighting at Exit 49 hotels <br />• Installation to began week of September 11 <br />• Will expand lights along Bruton Smith Boulevard <br />• 50,000 total maps/ calendar of events (15,000) to be distributed at hotels, restaurants, <br />partners <br />• www.CabarrusChristmas.com <br />National <br />• Inside Track News - Holiday Buyers Guide & NASCAR Canadian Tire Series Year -in- Review <br />( +editorial) <br />• America's Best Vacations — % Page — Spring with digital placement — currently over 2,000 leads <br />• VisitNC.com <br />o Virtual Brochure <br />o Journey display ad <br />o Online sweeps (golf) <br />• Charlotte Motor Speedway Repucom Exposure Report <br />o Exposure/ Time/ Media Equivalency/ QI Media Value/ QI Score <br />Website - Whereracinglives.com 29 141 $728,284 $113,044 15.52 <br />• Collinson Media print and web placement <br />• Think! Social Media is full- service digital tourism marketing agency. <br />• Conduct a Social Media Audit of the Cabarrus County CVB's social media channels and <br />activities, and present findings. <br />• The audit will analyze the current social media activities of your organization, providing <br />feedback and recommendations to ensure the revised social media strategy provides <br />maximum value to the bureau. <br />• Social Media 101 /Symposium January'13 <br />Attachment number 3 <br />1 -2 Page 198 <br />