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V <br />CFRE MRRUS <br />U Q U N T v r V y <br />Marketing & Communications I November 2012 <br />Communications / Press Release Distributions <br />Promoting Capital Christmas Tree event at zMAX Dragway on Nov. 22 to local /regional media: <br />• WBTV, WSOC, WCNC, Fox Charlotte, News 14 Carolina, Charlotte Observer, Independent <br />Tribune, Salisbury Post, Enquirer Journal, Statesville Record, Mooresville Tribune and <br />Anson Record) by getting story placement before the tree arrives. <br />• Assisting media in getting video /photos from the cities where the tree will be stopping <br />prior to Concord, in an effort to get more coverage on the event. <br />Reaching out to TV stations in North & South Carolina to pitch holiday stories in Cabarrus <br />County. This includes: Capital Christmas Tree, Concord Mills shopping, Historic Downtown <br />Concord Shopping and Speedway Christmas. <br />o WLOS - Asheville, WXII- Winston - Salem, WGNP -High Point, WXLV - Winston - Salem, WFMY- <br />Greensboro, WRAL- Raleigh, WNCN - Raleigh, WRAZ- Raleigh, WTVD- Durham, WSPA- <br />Spartanburg, SC, WYFF- Greenville, SC, WIS- Columbia, SC, WOLO- Columbia, SC WLTX- <br />Columbia, SC, WMBF - Myrtle Beach /Florence, SC, WBTW- Myrtle Beach, SC and WPDE- <br />Myrtle Beach, SC) <br />• Setting up FAM tours for Canadian Journalists that CVB staff met with on Canada Sales /Media <br />Mission on October 15 —18. Three (Zoomer Magazine, Sun - Media, and Doctor's Review) have <br />responded that they are interested in learning more about Cabarrus County and are considering <br />FAM tour invites that have been extended to them. <br />Press Release Distributions <br />• November 6, 2012 — Press Release of Capital Christmas Tree <br />• November 7, 2012 — Press Release of Beacon Award <br />Attachment number 3 <br />1 -2 Page 199 <br />