AG 2011 02 21 - Laserfiche WebLink

Home Browse Search

I State Tourism News While growth in occupancy and RevPAR remain steady, the state's September ADR showed ' the first year over year growth in almost two years, continuing a general recovery trend that began in January. Though slight ( +0.6 percent), early indications are that this is a positive sign of more healthy room rates for 2011. Monthly Percent Change in Lodging Indicators 25.0 °J 20.0% 10.0% -- --- - - - - -- __.... i 0.0% ; . P •15.0% - •20A% -- — - -. - 25.0% 0�oo�� WaoWMI m c%0 GM0G �dsfl.r�s7��auu+�C.0a,h C73 040irMQ �06M 3�� -ADR _ , Re%-PAR Even while year -to -date hotel /motel occupancy in North Carolina is still below 2008 levels, the ' growth seen each month in 2010 points to a recovery of the state's lodging sector. Occupancy in North Carolina during the first nine months of 2010 is up 6.5 percent as compared to the same time period in 2009, according to just released lodging data. This compares to a national ' level increase of 5.2 percent and a South Atlantic region increase of nearly 5.3 percent year -to- date. Year -to -date demand for hotel /motel rooms in North Carolina is up 9.2 percent and room revenues are up 7.7 percent from 2009 (U.S. demand +7.5 percent; U.S. revenues +6.8 percent). ' Regionally, the lodging industry is also showing signs of recovery. The Carolinas Region (Charlotte area) in particular is showing strong growth from last year. Year -to -date occupancy in that region is up 9.7 percent and demand is up over fourteen percent ( +14.1 percent). ' Demand for lodging is up over nine percent ( +9.4 percent) in the Southeast Region and is up over eight percent ( +8.8 percent) in the Eastern Region year -to -date. ' The complete report is available at www.nccommerce.com /tourism /research i � -J .�Occupallcy 1 1 -2 Page 256