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National Tourism News <br />Youth Matters: the Most Neglected Travel Market — One can measure the importance of the <br />youth travel market in numbers or in its changing makeup but it's perhaps best viewed in its <br />immense potential to a wide spectrum across the travel market. The youth market is a $136 <br />billion worldwide enterprise. Young travelers are usually defined as aged 16 to 29. In some <br />surveys, that market has grown faster than most other travel segments. Studies show that <br />young travelers spend more than those in other travel sectors, spend four times longer traveling <br />to a destination than the average visitor, spending $2600 per trip, and have a higher lifetime <br />value than other travel sectors because the backpackers and students of today are tomorrow's <br />honeymooners, family, business and leisure travelers. To find out more, visit <br />www.travelmole.com /stories /I 145165.php <br />1 -2 Page 257 <br />