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November 2010 Statistics <br />Cabarrus County Lodging Production <br />Cabarrus North Carolina United States <br />October 2010 Occ. <br />61.2 <br />61.8 <br />61.3 <br />% change <br />10.4 <br />9.1 <br />6.9 <br />October 2010 ADR <br />95.81 <br />84.07 <br />100.89 <br />% change <br />-4.7 <br />.4 <br />1.2 <br />October 2010 RevPAR <br />58.64 <br />51.92 <br />61.89 <br />% change <br />5.2 <br />9.5 <br />8.2 <br />2010 YTD Occupancy <br />54.6 <br />55.3 <br />59.2 <br />% change <br />3.2 <br />6.8 <br />5.4 <br />2010 YTD ADR <br />87.1 <br />80.00 <br />98.22 <br />% change <br />-3.7 <br />-1.2 <br />-.5 <br />2010 YTD RevPAR <br />47.59 <br />44.26 <br />58.13 <br />% change <br />-.6 <br />5.5 <br />4.9 <br />Source: Smith Travel Research -Stats lag by one month <br />Leisure Tourism Production <br />Trade Shows and Events <br />Event Name Location <br />World of Outlaws Dirt Track at Charlotte Motor Speedway <br />North South Shootout Concord Speedway <br />SITE Southeast Charleston, SC <br />Site Visits <br />Group Venue <br />USA Track and Field <br />Cabarrus Gymnastics <br />Baptist State Convention <br />1 -2 Page 259 <br />November 2010 <br />November 2009 <br />% change <br />Visitor Center Traffic <br />1,781 <br />Including Satellite <br />Centers <br />Destination Guide <br />776 <br />58 <br />Fulfillment <br />Web Site hits <br />3,599 <br />3,576 <br />.64% <br />Page Views <br />11,184 <br />13,597 <br />- 17.75% <br />Avg. Time on Site <br />2:23 <br />2:36 <br />-4.34% <br />Trade Shows and Events <br />Event Name Location <br />World of Outlaws Dirt Track at Charlotte Motor Speedway <br />North South Shootout Concord Speedway <br />SITE Southeast Charleston, SC <br />Site Visits <br />Group Venue <br />USA Track and Field <br />Cabarrus Gymnastics <br />Baptist State Convention <br />1 -2 Page 259 <br />