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January <br />2011 Statistics <br />Cabarrus County Lodging Production <br />Cabarrus North Carolina United States <br />December 2010 Occ. <br />41.0 <br />41.8 <br />46.0 <br />% change <br />11.8 <br />5.3 <br />5.4 <br />December 2010 ADR <br />112.72 <br />74.20 <br />96.22 <br />% change <br />-6.3 <br />1.6 <br />1.9 <br />December 2010 RevPAR <br />46.23 <br />31.0 <br />44.23 <br />% change <br />4.8 <br />6.9 <br />7.4 <br />2010 YTD Occupancy <br />53.0 <br />53.8 <br />57.6 <br />% change <br />5.3 <br />6.9 <br />5.7 <br />2010 YTD ADR <br />109.87 <br />79.92 <br />98.08 <br />% change <br />-.1 <br />-.6 <br />-.1 <br />2010 YTD RevPAR <br />58.18 <br />43.02 <br />56.47 <br />% change <br />5.3 <br />6.2 <br />5.5 <br />Source: Smith Travel Research -Stats lag by one month <br />Leisure Tourism Production <br />Trade Shows and Events <br />Event Name <br />January 2011 <br />January 2010 <br />% change <br />Visitor Center Traffic <br />218 <br />364 <br />-40.0% <br />Including Satellite <br />New York, NY <br />Religious Conference Management <br />Tampa, FL <br />Centers <br />Destination Guide <br />899 <br />801 <br />12.2% <br />Fulfillment <br />Web Site hits <br />3,758 <br />5,265 <br />-28.62 <br />Page Views <br />14,181 <br />20,112 <br />- 29.49% <br />Avg. Time on Site <br />2:54 <br />2:44 <br />6.06% <br />Trade Shows and Events <br />Event Name <br />Location <br />National Soccer Coaches Association <br />Baltimore, MD <br />US Lacrosse Convention <br />Baltimore MD <br />American Bus Association <br />Philadelphia, PA <br />State Media Mission <br />New York, NY <br />Religious Conference Management <br />Tampa, FL <br />Association <br />Attachment number 1 <br />1 -2 Page 364 <br />