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February <br />2011 Statistics <br />Cabarrus County Lodging Production <br />Cabarrus North Carolina United States <br />January 2011 Occ. <br />41.6 <br />42.8 <br />47.7 <br />% change <br />-2.6 <br />6.2 <br />5.8 <br />January 2011 ADR <br />104.80 <br />74.89 <br />96.64 <br />% change <br />-3.2 <br />2.9 <br />2.8 <br />January 2011 RevPAR <br />43.57 <br />32.07 <br />46.10 <br />% change <br />-5.7 <br />9.3 <br />8.7 <br />2011 YTD Occupancy <br />41.6 <br />42.8 <br />47.7 <br />% change <br />-2.6 <br />6.2 <br />5.8 <br />2011 YTD ADR <br />104.80 <br />74.89 <br />96.64 <br />% change <br />-3.2 <br />2.9 <br />2.8 <br />2011 YTD RevPAR <br />43.57 <br />32.07 <br />46.10 <br />% change <br />-5.7 <br />9.3 <br />8.7 <br />Source: Smith Travel Research -Stats lag by one month <br />Leisure Tourism Production <br />Trade Shows and Events <br />Event Name Location <br />State Sales Mission Ontario, Canada <br />Travel South Atlanta, GA <br />Meeting Professionals International Raleigh, NC <br />Site Visits <br />Group Venue <br />Carolina Student Travel Connection Countywide <br />Attachment number 1 <br />1 -2 Page 368 <br />February 2011 <br />February 2010 <br />% change <br />Visitor Center Traffic <br />411 <br />210 <br />95% <br />Including Satellite <br />Centers <br />Destination Guide <br />1044 <br />1248 <br />-16% <br />Fulfillment <br />Web Site hits <br />4,097 <br />5,472 <br />-25.13 <br />Page Views <br />15,975 <br />21,114 <br />- 29.34% <br />Avg. Time on Site <br />2:58 <br />2:41 <br />10.31% <br />Trade Shows and Events <br />Event Name Location <br />State Sales Mission Ontario, Canada <br />Travel South Atlanta, GA <br />Meeting Professionals International Raleigh, NC <br />Site Visits <br />Group Venue <br />Carolina Student Travel Connection Countywide <br />Attachment number 1 <br />1 -2 Page 368 <br />