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March <br />2011 Statistics <br />Cabarrus County Lodging Production <br />Cabarrus North Carolina United States <br />February 2011 Occ. <br />53.7 <br />51.9 <br />55.7 <br />% change <br />2.4 <br />4.8 <br />5.2 <br />February 2011 ADR <br />105.77 <br />76.47 <br />98.95 <br />% change <br />-2.7 <br />1.0 <br />2.5 <br />February 2011 RevPAR <br />56.77 <br />39.71 <br />55.15 <br />% change <br />-.4 <br />5.8 <br />7.9 <br />2011 YTD Occupancy <br />47.3 <br />47.1 <br />51.5 <br />% change <br />0.0 <br />5.4 <br />5.4 <br />2011 YTD ADR <br />105.37 <br />75.83 <br />97.89 <br />% change <br />-2.9 <br />2.0 <br />2.7 <br />2011 YTD RevPAR <br />49.84 <br />35.75 <br />50.41 <br />% change <br />-2.9 <br />7.6 <br />8.3 <br />Source: Smith Travel Research -Stats lag by one month <br />Leisure Tourism Production <br />Trade Shows and Events <br />Event Name Location <br />Governor's Conference on Tourism Asheville, NC <br />May CMS Race Promotion Bristol Race, Bristol, TN <br />Conference Direct Washington, DC <br />Attachment number 1 <br />1 -2 Page 372 <br />March 2011 <br />March 2010 <br />% change <br />Visitor Center Traffic <br />386 <br />364 <br />6% <br />Including Satellite <br />Centers <br />Destination Guide <br />281 <br />230 <br />22% <br />Fulfillment <br />Web Site hits <br />4,670 <br />5,902 <br />- 20.87% <br />Page Views <br />16,682 <br />23,648 <br />- 29.46% <br />Avg. Time on Site <br />2:45 <br />2:53 <br />-4.96% <br />Trade Shows and Events <br />Event Name Location <br />Governor's Conference on Tourism Asheville, NC <br />May CMS Race Promotion Bristol Race, Bristol, TN <br />Conference Direct Washington, DC <br />Attachment number 1 <br />1 -2 Page 372 <br />