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RECOMMENDATIONS We provide the following overarching recommendations as guidance for the County in determining priority activities with the intent to help optimize the use of resources natural, human and financial—in building a local food economy. These recommendations stem in large part from the outcome of interviews and focus groups with local stakeholders. 1. Listen to and support farmers – It may seem obvious but bears emphasizing that farmers are often the driving force for change and innovation in local food economies. Motivated and engaged producers are critical to building successful local food enterprises. We heard strong preferences from the farmers we interviewed, some of which differ from those of other decision - makers and stakeholders. Continuing to understand farmers' interests, ideas, and challenges will help lead to strategic decision - making and investments. 2. Focus on direct -to- consumer market channels – Farmers in Cabarrus appear most interested in developing direct -to- consumer market outlets and distinctly un- interested in larger -scale expansions into wholesale markets. Direct -to- consumer options offer farmers the greatest financial return. And, as buyers, consumers interested in local are far more forgiving and willing to pay premiums for food than typical wholesale buyers, including chefs and retailer grocers. Cabarrus is in the early stages of developing its local food economy and there appears to be plenty of "room" in the market place to cultivate prosperous and plentiful direct producer -to- consumer connections. Of particular interest to producers are "micro- aggregation" projects—locally-led businesses and/or initiatives that build efficiencies into direct -to- consumer relationships, such as through CSA's and food - buying clubs. Invest in consumer education and promotion – Many people in Cabarrus County have expertise and resources in marketing that many farmers do not. Focusing these talents on generating demand for local food is critical at this stage and is already underway, as shown by the Food Policy Council's " Cabarrus Grown" Local Food Logo. Chefs, food service buyers, and retail grocers must feel consistent pressure from their customers before they'll go out of their way to adopt local sourcing practices that are often more expensive and certainly less convenient. Many options are available here, including widespread promotion of the " Cabarrus Grown" label and a continued partnership with the Center For environmental Farming Systems' (CEFS) 10% Campaign. 4. Approach infrastructure investments cautiously – The County has made significant in -roads toward the development of the Cruse Slaughter Floor. Many factors will determine the success of this project. Typically, significant "through put" is required to make these types of capital- intensive food system infrastructure improvements financially viable. This necessitates development of strong markets and demand, which is not yet evident in Cabarrus' beef producer or consumer community. Given individual farmer's lack of interest 4 Attachment number 1 1 -1 Page 239