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( www.farmersfreshmark� ), an online ordering company that connects <br />Rutherford County farmers to Charlotte chefs, was mentioned as an example. <br />Farmers would like to see more information available to consumers about how to <br />find farms in Cabarrus County and what products are available. They also <br />mentioned the need to both define "local" and promote the CEFS' 10% campaign <br />to both consumers and businesses. For more about the campaign, see <br />www.cefs.ncsu.edulwhatwedo /foodsystems /1012ercent.html <br />One farmer mentioned that health and wellness often drive local food purchases, <br />and suggested that more consumer education would help producers capitalize on <br />this trend. <br />When asked about price, farmers say it is not a big barrier for most consumers. <br />"Consumer education is 90 percent of the job," said one. Farmers can sell their <br />products for more at Charlotte farmers' market, as long as the product is bagged. <br />Small -scale infrastructure is needed <br />Throughout the 20` century Cabarrus was dominated by the textile industry, <br />which means few investments were made in infrastructure to support agriculture. <br />Today there are no produce processing facilities in the County, and farmers don't <br />have ready access to ways to create value -added products. Farmers commented <br />that a community kitchen facility would be helpful because it would give them a <br />place to wash, cut and store products. Many also cited the need for a cannery. <br />Producers from the Food Policy Council's Food, People and Resources <br />Committee have drafted a wish list for a facility that would help connect small <br />and mid -scale producers with wholesale distributors. They describe a building <br />that would have loading docks, a place to wash produce, plus coolers and freezers. <br />It would most likely be a producer cooperative and ideally, would serve as a <br />distribution point for CSAs and have some retail capability. Notes from the <br />January 2011 committee meeting include $3 million as one cost estimate. <br />Soils and Water Shortages Can Present Challenges <br />Cabarrus soils and climate are adequate, but not ideal, for vegetable production. <br />The County is a drainage area between the Rocky River and Buffalo Creek, which <br />gives it rocky slate belt soils and steep slopes. Cold air sinks into the low lying <br />areas along the slopes, making the County's last frost date April 10, compared to <br />April 1 for Rowan County, which sits up higher on a plateau. The 10 -day <br />difference in these frost dates put Cabarrus farmers two to three weeks behind <br />Rowan farmers in getting products to market. <br />Water can also be a challenge for Cabarrus farmers. Water storage is mostly in <br />shallow aquifers, and wells can have low yields. <br />7 <br />Attachment number 1 <br />1 -1 Page 242 <br />