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<br />Z r <br />,~-~s,- <br />Travel Trade: <br />FY 2010/2011 Budget Summaries <br />Momentum in the group tour market dipped in 2009 and early 2010 due to the sagging <br />economy and a reduced focus by the CCTA; however, with the opening of the NASCAR <br />Hall of Fame and its direct impact on motorsports this sector could see a return to former <br />strength. Additionally, our membership in the Carolina Student Travel Connection will <br />provide additional services from a part-time coordinator whose responsibilities will <br />include curriculum development and educator relations, thus increasing the regional <br />visibility of our student-friendly attractions and lodging. <br />Association: <br />Evidenced by lodging partners listing this market as one of the lowest priorities for the <br />CCTA to sell, it appears that this market is doing quite well on its own. Local lodging <br />partners with a dedicated sales staff have indicated that they are very comfortable selling <br />to this market segment with limited help from CCTA staff. Strong state and regional <br />participation in the past by the CCTA and local lodging partners have helped strengthen <br />this market and that level of participation should continue into FY 2010-2011. Once <br />again, almost a quarter of the sales budget is dedicated to this market but there will be a <br />significant reduction in advertising expenditures due to a low ROI on previous ventures. <br />Attachment number 1 <br />F-1 Page 63 <br />