Laserfiche WebLink
is II <br />FY 2010/2011 Budget Summaries <br />Leisure Market: <br />For 2010, the CCTA will take a 360 degree approach and focus on the touch points <br />surrounding the visitor, on a local, regional and national level. This is achieved by <br />surrounding the visitor and/or potential visitor with our message via an integrated <br />advertising, marketing and communications campaign. The CCTA will reduce the current <br />billboard campaign from 6 to 2, which will allow the CCTA to reallocate funds to enable <br />us to track and measure the return on the investment during the E-Marketing campaign. <br />• E-Marketing Push: <br />In partnership with Collinson Publishing, the CCTA will heighten brand awareness, <br />improve web traffic quality, elevate search rankings and generate qualified leads through <br />Search Engine Optimization (E-Marketing). SEO will increase the volume of traffic to <br />www.VisitCabarrus.com via search engines. The earlier a site appears in the search <br />results list, the more visitors it will receive from the search engine. (Integrated with online <br />Destination Guide). <br />Geo targeting and/or geo marketing are the methods of determining the geolocation (the <br />physical location) of a website visitor that will allow the CCTA to deliver content to that <br />visitor based on his or her location, such as country, region/state, city, metro code/zig <br />code. This will allow us to develop and target specific regions with support print <br />(Advertising Opportunities). <br />CPM Marketing or Cost Per Impression will be used in the CCTA online advertising and <br />marketing related to web traffic. It is used for measuring the worth and cast of a specific <br />e-marketing campaign. This technique is applied with web banners and text links. The <br />following links will be new for 2010. <br />• www.foxsports.com <br />• www.jayski.com <br />• www.espn.com <br />• www.golf.com <br />• www.nascar.com <br />• www.rivals.com <br />• www.foxnews.com <br />• www.caranddriver.com <br />• www.roadandtrack.com <br />In addition, the CCTA will use targeted traditional print advertising which will be utilized to drive <br />traffic, support, and compliment the online strategy. Publications will include National Speed <br />Sport News, NASCAR Illustrated and Our State Magazine. <br />Attachment number 1 <br />F-1 Page 64 <br />