AG 2010 06 21 - Laserfiche WebLink

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~~ FY 2010/2011 Budget Summaries Bureau: • Pre-allocated marketing expenses for Charlotte Motor Speedway and Cabarrus Arena totaling $610,000 are budgeted in this category. • Additional marketing agreements to be continued in FY 2010/2011 include Concord Motor Speedway, Kannapolis Intimidators, and Concord Mills Mall. • The staff and Board of Directors have agreed to make the CCTA a research based organization. In FY 2010/2011 there is budgeted expense of $12,800 for research. The information gathered in this research will provide better Return on Investment (ROI) to the destination. In addition, future sales and marketing strategies will be determined based on this research. • The staff of the CCTA will continue to partner with Charlotte Motor Speedway with cross promotion at other SMI track races. At these races visitor information is obtained and stored in the CCTA database. Follow up a-info will be sent to future visitors promoting the destination. • Imprinted specialty items designed and purchased by the CCTA will focus on driving traffic to the website, www.visitcabarrus.com These items are used as giveaways at trade shows and conferences. • Corporate Communications falls under Bureau and includes Partnership development, Hospitality Sales Meetings, and CCTA Board of Director meetings. • The CCTA budgeted $150,000 for Web upgrades in FY 2009/2010. Those expenditures were not utilized and $50,000 is being budgeted for website improvements in FY 2010/2011. Destination Services: In FY 2010/2011 the CCTA Visitor Services department will be combined with group services to create a new department called Destination Services. This department will continue to offer services to the leisure traveler through the visitor center and additional satellite centers. Services that are provided to groups attending the destination will now be added to this department. This includes any size meeting and convention as well as sports teams and the bus market. These expenditures were in the individual group categories in FY 2009/2010. • Visitor center improvements include updating the signage and fixtures at the main Visitor Center at the CCTA offices as well as additional expense to provide signage and fixtures to satellite visitor centers. (locations TBD) • Expense for merchandise sold in the Visitor center's falls under Destination Services. Attachment number 1 F-1 Page 65