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kM � Marketing & Communi cations Report First Quarter <br />Local /Regional <br />Demographic Stickers <br />To help better understand our visitor's, "demographic stickers" have been distributed during Hall <br />of Fame Tours, Concord Mills Mall and Charlotte Motor Speedway. Capturing data is essential in <br />determining future marketing initiatives and in exchange for guest's information; they are <br />encouraged to wear their "Where Racing Lives" stock car sticker. Information gathered will then <br />be entered into our database and assist in future marketing strategies. <br />Front <br />�n <br />"ao <br />Back <br />Name: <br />Email: Age: 40 ❑ <br />Zip Code: 21.30❑ <br />Where are you staying and for how long? 31.46❑ mete:❑ <br />46+ ❑ Fs=le:❑ <br />• Mobile Marketing Unit: <br />The bureau has acquired an authentic stock car with working engine and show car trailer to <br />display at various functions & events both locally and regionally. Bureau representatives are on <br />location to interact with visitors, answering questions and distributing information about Cabarrus <br />County. <br />Attachment number 1 <br />Page 171 <br />1 -2 <br />