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AG 2010 11 15
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AG 2010 11 15
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Last modified
11/15/2011 9:23:57 AM
Creation date
11/27/2017 11:24:04 AM
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Meeting Minutes
Doc Type
Agenda
Meeting Minutes - Date
11/15/2010
Board
Board of Commissioners
Meeting Type
Regular
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i� I�MYi <br />Marketing & Communications Report First Quarter <br />National <br />• Advertisement in October 2010 issue of Good Housekeeping and companion a -blast sent <br />October 18 to a Sherman's Travel list of 400,000 subscribers. <br />• America's Best Vacations: 1,048,000 printed circulation. 1,500,000 online circulation — October <br />issue. <br />• Distributech is the leading distributor of free publications in several grocery chains (ie Food Lion, <br />Kroger, Harris Teeter, Lowe's) in 75 markets throughout the country. Several markets have <br />partnered with local tourism boards, visitors' bureaus, or area attractions to offer a cost effective <br />way to distribute free publications. We are looking to penetrate markets such as Atlanta, <br />Richmond, Nashville and parts of Kentucky with our Destination Guide. <br />• Aided ABC's "Shaq vs." in finding appropriate regional B -Roll for the season premiere episode <br />"Shaq vs. Dale Jr." filmed at Concord Motorsports Park. <br />• We began implementing our social media presence on Facebook sharing information about <br />Cabarrus County and all that it has to offer. We are looking to interact directly with fans and <br />immerse them in the Cabarrus County experience. As we continue to implement further <br />promotions, we will continue to work with Charlotte Motor Speedway and Concord Mills and tap <br />into their fan base. Implementing a one day promo, our fan base more than doubled — from 200 <br />to 500. <br />International <br />Visit NC Press Trip on September 16 -17 <br />0 5 writers from the United Kingdom representing publications with a collective <br />circulation of 5,000,000 <br />0 5 writers from Germany and Switzerland including Switzerland's largest newspaper and <br />Frankfurt's largest subscription newspaper <br />Attachment number 1 <br />Page 172 <br />1 -2 <br />
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