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Cabarrus County Tourism Authority <br />Third Quarter Executive Summary <br />January -March 2009 <br />Research <br />• Monthly report analysis of the Smith Travel Research Report and competitive set analysis <br />• Purchased US Travel Tracker from US Travel to use as an additional trends and analysis <br />tool <br />• Researched and targeted 20 new web sites for the CVB to gain presence on including <br />www.tours.com <br />• Obtained zip code survey information from Concord Mills Welcome Center for 1st quarter of <br />2009 <br />2009-10 Marketing Plan <br />• Held the Board of Director's Pre-Retreat Workshop at the Cabarrus Arena and Events <br />Center to complete revenue projections for Fiscal Year 2009/2010 <br />• Canceled plans to go out of town for the Board of Director's Retreat, instead held the retreat <br />at Lowe's Motor Speedway <br />• Canceled plans to go out of town for the CVB Employees Annual Retreat, instead held the <br />retreat at Dave and Busters at Concord Mills <br />• Reviewed and updated the strategic marketing plan for fiscal year 2009-2010 with the hotel <br />sales and marketing staff and the Cabarrus County Convention & Visitors Bureau's <br />Hospitality Committee <br />Interactive Marketing <br />• Launched brand new home page for www.visitcabarrus.com, allowing users entering the <br />site to find more content and drill deeper into the website. Additional outcomes: <br />^ # of average page views per visit increased by nearly 2 pages <br />^ Visits to the site have increased 17% <br />^ Page views increased by 30% <br />^ Site outperformed the 2"d quarter <br />• Created and developed new micro web site named www.speedleave.com to support the <br />new Military Marketing initiative. <br />• Created a complimentary discount shopping program called www.preenflagcard.com to be <br />used with the www.speedleave.com program. These two new sites serve as a growth <br />foundation for the CVB and will account for modularity and expandable content. The site <br />allows for In-house editing, requiring no assistance from outside vendors, therefore reducing <br />costs and allowing for timely content administration. <br />• Fragmented Internet assets such as domain names have been migrated to one account for <br />easy management. <br />• Developing 2009-2010 Interactive Marketing Plan that will include: <br />^ New Website and infrastructure <br />^ Mobile Marketing <br />^ Content Syndication <br />Attachment number 4 <br />I - 2 Page 193 of 199 <br />