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^ Advertising Placements <br />• Updated content of website to reflect new developments in industry and fresh content for <br />attractions and hotels secured for 2009 Visitors Guide <br />• Created FACEBOOK site for the ITU Duathlon event in September <br />Military Marketing Campaign <br />Attended military travel shows in January, February, and March at the following locations: <br />• Fort Bragg <br />• Seymour Johnson <br />• Camp LeJeune <br />^ Cherry Point <br />^ Pope Air Force Base <br />• Shaw Air Force Base <br />^ Fort Jackson <br />Sponsored the following military events: <br />Pope AFB, Fayetteville, NC - "Super Bowl Bingo" <br />(500 attendees) <br />Seymour Johnson, Goldsboro, NC - "Wings Over Wayne Blue Angels Airshov~' <br />(160,000 attendees) <br />Hospitality partners of Cabarrus County attended: <br />Traci Burnett -Embassy Suites <br />Sam Rogers -Carolina Heritage Magazine <br />Vivian Hopkins -Historic Goldhill <br />Trisha Fuller -Race Shop Tours <br />Mike and County Commissioner Liz Poole <br />• Significant Military Initiative Group Bookings To Date: <br />^ April 17-19, 2009 Fort Bragg 528`h SB Reintegration Families Retreat <br />^ May 1-3, 2009 ENG BN Marriage Retreat <br />^ May 8-10, 2009 Fort Bragg JSOC Chaplain Training <br />^ August 13-16, 2009 Fort Jackson Daniel Chapel Circle <br />• Developed short- and long-term marketing campaign targeting members of the military <br />• Completed the application for the MTV (Military Travel Voucher Program) with all 22 <br />Cabarrus County hotels <br />• Offered assistance to hoteliers to complete the application process. <br />• Visited and presented Cabarrus information to key military outposts throughout North <br />Carolina and South Carolina <br />• Met with representatives in each of the military ITT official travel offices. <br />• Launched on-line micro-website showcasing Cabarrus County's appeal as a destination for <br />vacationing members of the military and their families <br />• Sponsored and attended military public relations events to promote the CVB's new <br />marketing campaign targeting members of the military <br />• Developed a self tutorial packaging program for all area attractions and hotels that enables <br />them to develop cost-saving vacation packages for members of the military and their <br />families <br />• Distributed the tutorial to all members and partners <br />Media & Public Relations <br />• Secured nearly $1 million worth of media exposure <br />• Reached 4.4 million readers over three months <br />• Major news grabbers resulted from: <br />^ Hosting and escorting travel writers personally through out Cabarrus County <br />^ 14 Convention and Visitors Bureau generated media releases <br />2 <br />I-2 <br />Attachment number 4 <br />Page 194 of 199 <br />