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^ CVB produced stories in the following national /international publications: <br />o Association News <br />o The Suburbanite (Akron, Ohio) <br />o Connecticut Parent Magazine <br />o Successful Meetings <br />o Convention South <br />o VUSA (Visit USA) Newsletter (Germany) <br />• The CVB also wrote and submitted articles to the following regional publications: <br />o Cabarrus Business Magazine <br />o TravelHost Magazine <br />o Meetings South <br />o Convention South <br />• Produced monthly Cabarrus Tourism E-News letters and distributed each to 1,457 <br />subscribers <br />• Hosted Canadian travel writer on assignment from Air Canada's in-flight magazine, Enroute <br />• Hosted Akron, Ohio, travel writer on assignment for The Suburbanite <br />• Attended media missions in Atlanta, Georgia and Raleigh, North Carolina and distributed <br />press kits to over 120 journalists interested in North Carolina tourism <br />• Provide tourism-related information and photos to regional print and online media: <br />Charlotte Business Journal <br />Business Today <br />Charlotte On the Cheap <br />Independent Tribune <br />Salisbury Post <br />• Report hotel occupancy information and event economic impact information to local media <br />• Secured 50 discount offers for new visitors with the new Green Flag Card discount program <br />through email campaigns and media releases <br />Advertising <br />• WEB ads, Magazine and Trade Publication Advertising currently placed: <br />Leisure Market <br />o America's Best Vacations <br />o Lowe's Motor Speedway Website banner ad <br />o Cabarrus Magazine <br />o Charlotte Map <br />o Charlotte Visitors Guide <br />o Concord Motorsports Program <br />0 2009 North Carolina Travel Guide <br />o Cabarrus Chamber Visitors Map <br />o Canadian Tour Operator 2009 Guide <br />o Charlotte Group Destination Planner <br />Group, Meetings and Convention Market <br />o Plan Your Meetings 2008 Guide <br />o Meetings South 2009 Guide <br />o AENC 2009 Resource Guide <br />o Convention South <br />o Charlotte Meeting Planner 2009 <br />o Chamber Quality of Life Guide <br />o Sports Events Magazine <br />o MPI NC Website Banner <br />o Rejuvenate Website Banner <br />o Connect Website Banner <br />Tourism Collateral <br />3 <br />I-2 <br />Attachment number 4 <br />Page 195 of 199 <br />