AG 2004 04 19 - Laserfiche WebLink

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INTERNATIONAL CLIENT MISSIONS Client missions, both domestic and foreign, consist of pre-arranged calls made to specific clients who are candidates for new investment. Both the NCDOC and the Partnership schedule missions each year. Occasionally, but not always, these projects are conducted jointly. The Partnership and the NCDOC have experience conducting missions to Europe and Asia. The Partnership also has much experience and many contacts in Europe (particularly in Germany) and has been consistent in conducting these missions over the years. The EDC Board believes that the international market is an untapped opportunity, and supports our participation in at least one International mission in 2003/2004. OTHER OPPORTUNITIES AS MAY OCCUR The goal of the marketing effort is to increase client activity for both new and existing business. It is the intention of the EDC board that the marketing plan for the organization is flexible and responsive to other marketing opportunities that may surface. In keeping with our mission to provide job opportunities for the people of Cabarrus County and increase the tax base in Cabarrus County, this plan is designed to be a flexible guide for marketing the considerable economic resources in Cabarrus County. Should a marketing opportunity not outlined above present itself, it is the intention of the EDC Board to carefully consider it in light of our mission and to participate in those events that will maximize the staff and financial resources of the EDC to best position in County to benefit from the ever changing economic climate. NOTE: A more detailed marketing plan with specific allocation of funds and a time line is currently in development. This plan will be driven largely by the results of the current Future Funding Campaign that is designed to provide the primary funding vehicle for this new marketing initiative.