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Cabarrus Arena and Events Center - Concord, NC 3/27/02 <br /> <br />4.3 Xtra <br />Ticketmaster's complimentary monthly event calendar. More than 12,000 copies of Xtra <br />are distributed FREE to potential ticket buyers throughout the Carolinas. <br /> <br />4.4 Media Fax <br />Ticketmaster is recognized as the leader in our industry and many media sources (radio, <br />newspaper, and television) have come to rely on us as a source for entertainment updates <br />and information. We have established a successful campaign by faxing over 100 media <br />contacts on a weekly basis through our WEEKLY MEDIA FAX. This fax features all <br />new events on The Ticketmaster System as well as how and where to purchase tickets. <br /> <br />4.5 In-House Promotions <br />There are distinct advantages of enhancing the seller's level of knowledge on your events <br />and venues. Ticketmaster will provide you with a number of proven activities we can <br />incorporate into our standard procedures and any direct assistance from the clien~ can <br />only enhance the process. <br /> <br />4.6 Third party Consumer Promotions <br /> Ticketmaster's retail outlets and media relations allow us the ability to implement a <br /> variety of consumer promotions that incorporate a third party partner. Many times our <br /> promotional efforts create a win-win opportunity for local retailers and businesses to <br /> combine their marketing and merchandising efforts to promote a common cause. <br /> <br />4.7 Deal of the Week <br />A promotional program exclusive to Ticketmaster.com that is designed to offer <br />consumers weekly ticket "deals". The program increases visibility of events and drives <br />ticket sales through significant national, regional and local exposure. <br /> <br />5.0 Optional System Services and Features <br />Ticketmaster offers a powerful and comprehensive ticket inventOry management and' <br />control system as a standard package. In addition, Ticketmaster can offer optional <br />products and services, at an additional cost, that can be tailored to the needs of Principal <br />to enhance productivity and/or reduce labor expenses. <br /> <br />5.1 PCI (Personal Computer Interface) <br />A personal computer driven application that provides a windows based platform to <br />interface with the powerful Ticketmaster operating system. A tool that allows the user to <br />customize and define your account package and customer information. A package that <br />can be customized to collect all of your current and historical account ticketing data. <br /> <br />5.2 Season & Subscription Package <br />Ticketmaster's season ticket and subscription series ticket package enables the client to <br />effectively manage its season tickets along with subscription series tickets by generating <br />invoices, account storage, accurate record maintenance and similar services. <br /> <br /> 5.3 On Line Credit Card Authorization <br /> Ticketmaster provides a fully integrated system for processing credit Card transactions for <br /> both season and single tickets directly via the Ticketmaster system. This fully integrated <br />LTAI[ Material contained herein is subject to the I <br /> 'mi..-' ~nd {2°nditi°n$ set '°rth °n the "°Yet P"e I 4 ticketmaster <br /> <br /> <br />