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(3~3) 5~4.49~5 ~9~9) 25~3975 INDEPENDENT OPINION RESEARCH, INC. February 6, 1987 ~r. Charles D. NcGinnis Cabarrus County Hanager PO Box 707 Concord, ~C 28025 Dear Mr. McGinnis, I read in the paper that Cabarrus County is planning a bond referendum to finance a ~ater reservoir. Since bond issues are becoming more difficult to pass, with taxes being raised to pay for the governmental responsibilities passed back to the local level, I thought I should let you know about the consortium ! have joined since leaving the Rev Hanover Board of County Conanisstoners. It is a campaign consulting firm that helps local governments pass bond referenda, I have unsuccesfully tried to reach you by telephone, and thought I would go ahead and send you some information on my firm and then try to set up an appointment vith you and your commissioners to discuss your upcoming bond referendum campaign. ~hile I was in office in ~ew Hanover County, I was involved in campaigns to pass over $65 million in bonds for a steam generating solid waste incinerator, a county-wide sewer system, and four new schools. Each campaign required an all-out effort to achieve a winning result. Oar consortium, Independent Opinion Research and DeVries and Associates has participated in nine local governments* bond campaigns in the past year, and can help you to: ...structure and arrange the ballot question; ...do tndepth telephone polls to determine tbe strengths and weaknesses of the bond issue; ...organize a citizenst group to "sell" the bond issue to the voters; ...write the basic information piece that needs to be sent to your voters; ...organize a paid media campaign; and ...put together a get-out-the-vote campaign that targets only those voters who are certain to vote and will vote for the bond issue. Much of the research and writing can be paid for with government funds because it is of a non-advocacy nature.