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July 7, 2008 (Work Session) <br />Page 893 <br />New Business item. By the same vote, the Board also scheduled a public <br />hearing for 6:30 p.m. <br />Cabarrus County Convention and Visitors Bureau (CVB) - Continued <br />Discussion of Fund Balance <br />Chairman White reminded the Board that this issue was first <br />presented by Ms. DeSales Wagster of the Convention and Visitors Bureau <br />(CVB) and was tabled at the last meeting. <br />John Mills, CVB Director of Finance and Administration, and <br />Sharon Campbell, CVB Vice President of Sales and Marketing, presented <br />information related to the Cabarrus County Convention and Visitors <br />Bureau Fund Balance. Mr. Mills explained that at the last meeting, the <br />Board approved the transfer of $250,000.00 to the CVB as initial <br />funding. He reported that there is now a need for $125,000.00 of the <br />remaining fund balance to sustain the CVB until August 15, 2008, at <br />which time hotel occupancy taxes will be collected and distributed by <br />the County. <br />Ms. Campbell reported that the additional fund balance of <br />$995,670.00 has been established as a crisis response contingency fund <br />by the Tourism Authority Board of Directors. She also stated that the <br />Tourism Authority is proceeding with an accreditation process through <br />Destination Marketing Association International (DMAI), an industry <br />trade organization. She reviewed a letter received from Ed McWilliams, <br />DMAI consultant, in which he states the establishment of a contingency <br />fund is mandatory, and explained to the Board that though this is <br />currently not a requirement, it may be a requirement at the time the <br />Tourism Authority applies for accreditation. She also responded to a <br />variety of questions from the Board, addressing the following topics: <br />benefits of accreditation by DMAI; other cities in North Carolina with <br />accreditation; and the guidelines and requirements of accreditation. A <br />lengthy discussion followed. <br />Vice Chairman Juba reported that she had spoken to DeSales <br />Wagster with the CVB, and had been informed that the CVB feels <br />additional funds are needed to further operational expenses should a <br />catastrophic event occur. <br />In response to a question by Commissioner Carruth, John Day, <br />County Manager, reported that according to statute, hotel occupancy <br />taxes may be expended at the discretion of the Board of Commissioners <br />at the end of the fiscal year. Mr. Day further reported that he and <br />Ms. Dubois had met with Mr. Mills and Ms. Wagster and discussed several <br />issues regarding the remaining fund balance. He explained that these <br />funds are hotel occupancy taxes levied by the Board of Commissioners, <br />collected by the County, and disbursed to the CVB with spending <br />restrictions. He explained that the $125,000.00 requested for <br />additional cash flow may not be needed due to future disbursements that <br />may be delayed. He detailed a discrepancy within the letter received <br />by Mr. McWilliams of DMAI and expressed concern over said discrepancy. <br />He stated that it may be prudent to establish an agreement with the CVB <br />which states that funds would be made available to meet certain needs <br />should a natural disaster or catastrophic event occur. However, he <br />expressed hesitation with providing tax money to a non-elected body <br />without considerable oversight. <br />Commissioner Carruth MOVED to place the Cabarrus County <br />Convention and Visitors Bureau (CVB) discussion of fund balance on the <br />July 21, 2008 Agenda as a New Business item. <br />Chairman White recommended the Board table this item until a <br />reserve policy is created by the CVB. <br />Commissioner Carruth withdrew his motion. <br />Vice Chairman Juba recommended the CVB Board draft a reserve <br />policy and present it to the Board at a later date. <br />Vice Chairman Juba MOVED to table the Cabarrus County Convention <br />and Visitors Bureau (CVB) - Discussion of Fund Balance untilthe CVB <br />Board creates a reserve policy. Commissioner Carruth seconded the <br />motion. The MOTION unanimously carried. <br />