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March 17, 2003 Page 83 (F-12) Sheriff Department Schedule Change A proposed Sheriff Department schedule change was included in the Agenda by Sheriff Brad Riley for officers currently working a swing shift in divisions responsible for 24-hour coverage. The positions identified would change from a variable eight and 12-hour daily schedule to a 12-hour shift. Concern for equitable accrual of leave (vacation, sick and holiday) will be addressed. Mr. Don Cummings, Human Resources Director, reported that revisions to the County's Personnel Ordinance would be needed to address the schedule change and the accrual of leave. These revisions will be presented for approval at the next Board meeting. UPO MOTION of Commissioner Privette, seconded by Commissioner Carpenter and unanimously carried, the Board approved the Sheriff Department schedule change for positions identified from a variable eight and 12-hour daily schedule to a 12-hour shift as submitted by Sheriff Brad Riley and accrual of additional leave based on a formula equitable to other County employees to be effective April 18, 2003. Further, the Board directed staff to draft the appropriate Ordinance revisions to the Personnel Ordinance for Board approval at the April 21Bt meeting. (F-13) Marketing Efforts at the Arena and Events Center Mr. Mark Chappuis, Expo General Manager, presented an update on recent events and accomplishments at the Cabarrus Arena and Events Center. He stated the addition of Susan Carter, Sales and Marketing Manager, had been an asset to the facility. Mr. Chappuis reviewed a Marketing Summary for 2003 that included such items as improved signage, marketing and professional organizations, media promotions, revenue possibilities, patron feedback, improved website and staffing and community support. Further, he presented a "Mini Marketing and Action Plan 2003" targeting event promoters and planners as well as general consumers residing in Cabarrus County and contiguous counties. Additional revenue possibilities include the sale of indoor signage and the marketing of the suites in the Arena. Mr. Chappuis reported one of the main concerns about the facility is the lack of opportunity for alcohol for entertainment events. There was discussion about recent and future events at the facility, the annual operating budget, the possibility of using prisoners to help defer cleaning costs and the possibility of placing artwork of local students in the Arena lobby. Mr. Day reminded the Board that the Convention and Visitor's Bureau is funding a marketing analysis that will assist in identifying business opportunities for the Arena and Events Center. He stated there had been discussion about marketing efforts at the Arena and the period of time the sales and marketing position was vacant. Mr. Day pointed out Susan Carter now fills that position and that marketing efforts have improved considerably. He asked if the Board is satisfied with current marketing efforts or if staff should seek additional help in that area at this time. Vice Chairman Suggs questioned the status of a proposal by Ric Starnes to help market the Arena. Mr. Day reported that Mr. Starnes had discussed with Mr. Chappuis some marketing events he would be interested in providing on a contractual basis if the Board wishes to pursue. Ms. Susan Carter, Sales and Marketing Manager, advised that the Expo had not had a stable marketing and sales manager in the past. However, she stated she now fills that position and is doing everything posslble to promote the facility. Ms. Carter asked the Board to take a six-month period to evaluate the operation and marketing of Arena and Events Center. Mr. Ric Starnes reported he had submitted a proposal in December to provide marketing services for the Arena and Events Center. Stating there would not be a duplication of efforts by staff, Mr. Starnes reviewed several proposals to market the facility. These included the development of local events, the preparation of a media presentation to be given to event planners, scheduling of a media day and contact with the North Carolina Film Commission about renting the facility to production companies. There was discussion about the marketing analysis and strategic plan to be completed for the Arena and Events Center and the information that the