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September 4, 2018 (Work Session) Page 3680 <br />The Board of Commissioners for the County of Cabarrus met for an Agenda <br />Work Session in the Multipurpose Room at the Cabarrus County Governmental Center <br />in Concord, North Carolina at 4:00 p.m. on Tuesday, September 4, 2018. <br />Present - Chairman: Stephen M. Morris <br />Vice Chairman: Diane R. Honeycutt <br />Commissioners: F. Blake Kiger <br />Lynn W. Shue <br />Elizabeth F. Poole <br />Also present were Mike Downs, County Manager; Richard Koch, County <br />Attorney; Pam Dubois, Senior Deputy County Manager; Jonathan Marshall, Deputy <br />County Manager; Kyle Bilafer, Area Manager of Operations; and Lauren Linker, <br />Clerk to the Board. <br />Call to Order <br />Chairman Morris called the meeting to order at 4:08 p.m. <br />Approval of Agenda <br />Chairman Morris presented the following changes to the agenda: <br />Additions: <br />Discussion Items for Action at September 17, 2018 Meeting <br />4.10 Cabarrus County Schools - Contingency Fund Request for Hickory Ridge <br />Elementary School Project - $600,000 <br />4.11 BOC - NCACC Solicitation of County Legislative Goals <br />Tabled: <br />Discussion Items - No Action <br />3.1 Cardinal Innovations Healthcare Solutions - July 2017 - March 2018 FYTD <br />Dashboard Report' for Mental Health, Intellectual/Developmental <br />Disabilities and Substance Abuse Services <br />UPON MOTION of Vice Chairman Honeycutt, seconded by Commissioner Shue and <br />unanimously carried, the Board approved the agenda as amended. <br />Discussion Items - No Action <br />CVB - Presentation of the Cabarrua Convention and Visitors Hureau Marketing <br />Plan for FY2018-2019 <br />Donna Carpenter, Cabarrus Visitors Bureau (CVB), President/CEO, and <br />Michael Bonoffski, CVB, Senior Vice President of Marketing and Communications, <br />presented a PowerPoint presentation of the FY2018-2019 Marketing Plan. Topics <br />included: <br />• Digital Campaign Performance Snapshot <br />• Primary Target <br />• Secondary Target <br />• I'm a Fan Project <br />Additionally, Mr. Bonoffski reported the CVB won a Destiny Award for <br />Collateral Material and People's Choice for the Destination Guide. This award <br />is presented by the U. S. Travel Association's Educational Seminar for Tourism <br />Organizations (ESTO). Ms. Carpenter provided additional information and <br />comments. <br />A discussion ensued. During discussion, Mr. Bonoffski and Ms. Carpenter <br />responded to questions from the Board. <br />Infrastructure and Asset Management - Frank Liske Park Lower Lot Restroom <br />Project Update <br />Kyle Bilafer, Area Manager of Operations, presented an overview of maps <br />and diagrams regarding the status of the Frank Liske Park Lower Lot Restroom <br />Project. Mr. Bilafer reported a new sewer line will also be installed for the <br />new restrooms. Michael Miller, Infrastructure and Asset Management Director, <br />was also in attendance. <br />(This space intentionally left blank.) <br />