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Economic impact from tourism increased in Cabarrus <br />County last year <br />KAREN CIMINO WILSON <br />Independent Tribune <br />Published: August 25, 2011 <br />CONCORD, N.C. -- <br />Tourism brought jobs and money to Cabarrus County in 2010, according to a study from the North Carolina Division <br />of Tourism, Film and Sports Development released recently. <br />"In 2010, an unquestionably difficult year for the economy, the economic impact from tourism in Cabarrus County <br />increased," said Donna Carpenter, president and chief executive officer of the Cabarrus County Convention and <br />Visitors Bureau. <br />Domestic tourism in Cabarrus County generated an economic impact of about $313 million in 2010, a 6.88 percent <br />change from 2009. <br />More than 3,680 jobs could be attributed directly to travel and tourism in Cabarrus County, home to the Charlotte <br />Motor Speedway and Concord Mills, both huge draws for local tourism. Travel generated about a $68.9 million payroll <br />in 2010. <br />"Tourism is a vital industry to Cabarrus County and these figures directly illustrate that importance in dollars and <br />cents," Carpenter said. <br />State and local tax revenues from travel to Cabarrus County amounted to $24.8 million, representing a $365.59 tax <br />savings to each household in the county, according to the Economic Impact of Travel on North Carolina Counties. <br />The study was prepared for the North Carolina Division of Tourism, Film and Sports Development by the U.S. Travel <br />Association. <br />"As an organization, we will leverage this momentum with our marketing plans and partnership activities in the <br />upcoming year," Carpenter said. <br />The Cabarrus County Convention and Visitors Bureau has been working to promote Cabarrus County as a visitor <br />destination and enhancing the complete visitor experience. <br />In the last two years, the organization has added to its efforts, developing new promotional materials for the county <br />and setting up information kiosks at Concord Mills and at Charlotte Motor Speedway, which is located in Concord, <br />during racing events. <br />Attachment number 1 <br />1 -1 Page 553 <br />