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Draft 1.1— For Discussion Only, Not for Citation <br />• Two peer- reviewed studies over the past year have decisively shown that local <br />income growth and jobs growth correlates with presence of smaller <br />businesses. <br />• A growing body of evidence shows that economic - development focused on <br />local business tends to be better at promoting more smart growth, <br />entrepreneurship, self - reliance, sustainability, equality, and participation. And <br />various trends in the economy, such as rising oil prices and spreading internet <br />connectivity, are making local businesses relatively more competitive. <br />• Local businesses are commonly burlesqued as small, boutique, and <br />inconsequential. An editorial in Business Today (September 2011), for <br />example, quips, "We love local tomatoes, but this isn't helping land the jobs <br />that help drive all the economic wheels." In fact, local businesses constitute <br />more than half of every major sector of the economy, including <br />manufacturing. Even local food is as much about the S &D Coffee plant as <br />community gardens. <br />• The case for focusing on local business in Cabarrus County is especially <br />strong, because roughly 83% of existing jobs are in local business. (This also <br />suggests that a 50150 allocation of resources between local and non -local <br />business would still underserve the actual economy.) <br />The Commissions of Cabarrus County asked for this report, and the work underlying it, <br />to explore the contours of a new approach to economic development. Specifically, they <br />were interested is understanding the opportunities for expanding local business and the <br />actions all the sectors of Cabarrus County – private, public, and charitable – could take to <br />seize these opportunities. <br />This paper begins with an overview of the Cabarrus economy. As of 2009, the County <br />had a workforce of about 87,700 paying $3 billion in wages. The annual domestic <br />product of the county (value- added) was about $18 billion. Businesses were paying <br />about $1 billion in taxes. <br />Next, the paper introduces the concept of "Local Living Economies," a framework nearly <br />100 communities in North America are using to revamp their economic- development <br />policies. Integral to this approach is to identify and plug dollar leakages within the <br />economy —that is, opportunities for substituting for imports through new or expanded <br />local businesses that meet local demand. To measure unmet local demand, the paper then <br />performs two leakage analysis: a simple comparison of each sector with that of a <br />perfectly self- reliant U.S. community (adjusted to Cabarrus's size); and a more <br />sophisticated multiplier analysis of the consequences of meeting all current local demand <br />with expanded local industry. <br />The simple leakage analysis, performed with the online calculators (designed by the <br />author) of the Business Alliance for Local Living Economies, suggests that through self- <br />2 <br />Attachment number 1 <br />1 -4 Page 304 <br />