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EXPAND HOUSING OPTIONS <br />Housing choices address affordability, lifestyle preferences, <br />and aging in place. The mix facilitates the multigenerational <br />aspect of the community. <br />• Diversify the offerings to appeal to a broad range of audiences, from <br />younger singles and couples just starting out, to matures seeking/ <br />needing to move -down from detached single-family ownership to an <br />array of products to those seeking Harrisburg's high quality of life but <br />unable to afford much of its product today. Support development of. <br />- for -sale products, including townhouses, villa/patio home product <br />and smaller -lot detached product (Active Adult Community) <br />- rental apartments targeting matures, independent and/or assisted <br />living. <br />• Create value for property owners. <br />- Create open space and amenities in mored -use nodes and require <br />open space in new development that enhance property values, <br />making such areas more attractive for investment. <br />- Through what is given back (smaller lot product and/or more den- <br />sity in exchange for preservation of open space), increase investors' <br />Potential return on investment <br />MAJOR RESIDENTIAL MARKET TRENDS: <br />• Boomers & Millennials will drive real estate preferences in the next <br />decade.They are seeking lower -maintenance and lifestyle products in <br />walkable, mixed-use settings. <br />• Significant interest in making tnade-offs for walkability, park proximity/ <br />access, and nicer finishes (less sire). <br />• Homeownership is down significantly from 2006. <br />0% <br />-2% <br />-4% <br />-6% <br />-8% <br />-10% <br />-12% <br />-14% <br />-16% <br />-18% <br />-20% <br />AREA LAND USE PLAN ( 51 <br />CHANGE IN HOME OWNERSHIP BY AGE COHORT 2006-2013 <br />Total 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 6569 <br />Attachment number 8 \n <br />G-1 Page 172 <br />